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Best Time To Send An Email On Saturday

Trying to optimize weekend email campaigns? Learn more about what factors to consider when timing your Saturday emails and when might be best to hit send.

As simple as sending an email might seem, there are a lot of things to consider when it comes to email marketing. Following email marketing best practices helps you make the most of your campaigns. After all, you want to reach as many customers as you can with each email you send out.

Some general email best practices include how to address your audience, what information to provide, and when to send emails. If you’re planning to test out sending out emails on the weekend you’re likely wondering, “what’s the best time to send an email on Saturday?”.

There are a lot of factors that go into deciding when you should and shouldn’t send an email for the best results. For one, you need to know your customers, including what time zone they’re in and how old they are, if you want to avoid sending emails at the wrong times. If you’re having trouble figuring out the best time to send emails on Saturday, here’s what you need to know about timing your emails right.

Why timing matters

You might be wondering why you need to know the best time to send marketing emails on Saturday. The thing is, there’s no hard rule that says you can’t send marketing emails whenever you want, it’s more about optimization. Timing matters when it comes to sending emails because you want people to actually open the emails you send them. If you send an email that gets pushed halfway down a person’s inbox before they check it, they might not see or open your email.

Using an email content optimizer can help you create content that’s centered around your audience and engages them. What you don’t want to do is bother people with the timing of your emails, especially if you’re sending people a lot of them. Even if somebody signed up for your mailing list, they might feel like they’re being spammed if you bombard them with too many emails at the wrong time.

Lifestyle is another important factor to consider when it comes to email timing. For example, morning people vs. night owls. If your customers are the type who enjoy waking up early, making a cup of coffee, and getting straight to work, sending emails in the morning is your best bet.

For some people, these morning emails may arrive too early and fall to the bottom of their inbox. In this sense, the timing of your emails can make all the difference, particularly when it comes to finding the best time to send an email on Saturday—one of the hardest days to reach your audience.

Factors that impact the timing of Saturday emails

It’s important to understand that there’s no one-size-fits-all answer for when it’s best to send emails. The answer to this question changes depending on who your customers are and what you’ve had success with in the past. Understanding your customers is a major key to getting your email timing right.

Here are some of the factors you need to consider when deciding on the best time to send emails on Saturdays.

What time zone your customers are in

First and foremost, you need to consider the time zone(s) you’re sending these emails to. Are most of your customers in the same time zone as you, or do they live somewhere else? Are the majority of your customers from one time zone, or are they spread out across several? These are important factors to consider when you’re deciding when to schedule your next campaign.

If your customers are in a different time zone, make sure you take that into account before sending out emails first thing in the morning. You want as many people to see your emails as possible, and that means sending them at a time when people are going to be near their phones or checking their email.

For example, if you’re planning an email at 8 am but most of your customers are 3 hours behind, you need to think about whether most people will be checking their phones at 5 am or if most of your customer base will still be sleeping for another few hours.

For businesses with customers across several time zones, you can use audience segmentation to further personalize email campaigns, including sending emails to particular regions at different times of the day. That way, you can make sure everyone is receiving the message at an optimal time regardless of where they are in the world.

Cultural norms in the region

No matter where your customers are, they have some sort of cultural norms that play can influence your decision about when to send an email. For example, does the audience you’re targeting live somewhere where there’s a large emphasis on rest and relaxation during the afternoon? They might not be likely to open their emails at that time then.

Additionally, many religions have obligations on certain days and the concept of weekends varies a bit from culture to culture. Considering these cultural norms can help you decide when is the best time to send an email on the weekend. You also need to keep in mind that different regions celebrate different holidays, and people probably won’t read your emails if they’re busy celebrating.

The age of your customers

Looking at digital marketing reports and other analytics can help you get a better understanding of your customers—like what age groups they fall in—and that information can help you decide on the best time to send emails on Saturday. Age is a particularly important thing to consider when you’re deciding when to send an email because different people may check their email at different times.

Older demographics, including retired individuals, tend to check their email earlier in the morning. That means you need to make sure you’re getting your emails delivered earlier than you might have originally assumed. On the other hand, college students and other younger age groups may tend to sleep in, so you might want to delay those morning emails to make sure they’re at the top of their inboxes.

Just like with differing time zones, audience segmentation can help you make sure your emails are reaching people of different ages at the right time.

What is the best time to send an email on Saturday?

Now that we’ve broken down all the details about email timing and why it’s important, let’s get down to what’s the best time to send an email on Saturday. The simple answer is that it’s typically best to send your emails around 10 am based on what most research suggests. Since people tend to check their emails around this time, sending emails at 10 am may help you maximize your readership.

However, as we mentioned, there are no hard and fast rules. It's important to consider all the factors that go into determining the best time to send an email. Just because sending emails at 10 am. on a Saturday is often effective, that doesn’t mean it’s what’s best for your customers. You want to look at how your emails are performing and judge your timing based on that, especially if you’re sending multiple emails out per week.

Certain types of emails may also perform well when you send them at 11 am or 12 pm, so don’t be afraid to test out some different times and track your results to see what works best for your business.

How to track email campaign results

When it comes to email marketing, tracking your email campaign results is one of the most important steps. Tracking your campaign results allows you to determine how well your campaign is performing and whether you need to make any changes or not.

Here are some of the metrics you’ll want to consider when it comes to tracking those results:

  • Open rate: The number of people who open an email.
  • Click-through rate: The number of people who click a link within your email.
  • Bounce rate: The ratio of emails that aren’t delivered to the ones that are.
  • Unsubscribe rate: The number of people who unsubscribe from your emails.
  • Complaint rate: The number of complaints you receive about your emails.
  • Conversion rate: The number of email recipients who make a purchase or complete the action requested within the email.
  • Share rate: The rate at which your emails are shared or forwarded.
  • Overall ROI: The return on investment for your email marketing efforts.

You can use A/B testing, which is the process of sending varying versions of an email to different segmented groups, then comparing the results to see how they perform. This is a good way to figure out what kind of changes your email campaign may benefit from going forward.

Final notes

As you can see, email timing can have a major impact on the effectiveness of your campaigns. Sending your emails at the right time gets more people reading them, which means more opportunities for conversions and clicks.

If your email marketing campaign could use a little help, Mailchimp is your all-in-one solution for email marketing. Mailchimp can help with everything from email automation to sprucing up your emails with templates and graphics. Try Mailchimp today to see what it can do for your email campaign.

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