As simple as sending an email might seem, there are a lot of things to consider when it comes to email marketing. Following email marketing best practices helps you make the most of your campaigns. After all, you want to reach as many customers as you can with each email you send out.
Some general email best practices include how to address your audience, what information to provide, and when to send emails. If you’re planning to test out sending out emails on the weekend you’re likely wondering, “what’s the best time to send an email on Saturday?”.
There are a lot of factors that go into deciding when you should and shouldn’t send an email for the best results. For one, you need to know your customers, including what time zone they’re in and how old they are, if you want to avoid sending emails at the wrong times. If you’re having trouble figuring out the best time to send emails on Saturday, here’s what you need to know about timing your emails right.