You might need to do a little research when it comes to choosing a YouTube name. See what kinds of keywords people are searching for on YouTube and include one of those in your name. You should also check to make sure there aren’t any similar channels that show up in search results when your channel name is searched.
2. Use the About Us page
The About Us page on YouTube gives you a chance to tell people a little more about your YouTube channel, but that’s not the only purpose it serves. Filling out the About Us page can help your channel be more discoverable in search results. When somebody searches for “YouTube” and a term that you’ve included in your about page, there’s a chance your page will show up in their search results.
While a well-written About Us page can help make your YouTube channel more discoverable, you don’t want to stuff your channel full of keywords. Instead, try to incorporate keywords in a natural way while talking about your business and your YouTube channel.
3. Add a trailer
When new visitors check out your YouTube channel, you want to give them a taste of what they can find if they explore further. YouTube trailers are a great way to introduce people to your channel and grow your audience. You can take clips from several videos and combine them into one trailer, or you can create a short trailer or welcome video for your channel and post it there.
Your trailer video will play automatically whenever somebody who isn’t subscribed opens your YouTube channel. Keep in mind that you can always disable your trailer video or change it to something else down the road, so perfecting your trailer right away isn’t entirely necessary.
4. Use keywords
When it comes to YouTube advertising and growing your channel, using keywords is one of the best things you can do. Keywords allow people to discover your YouTube channel organically, whether they’re searching for a video on YouTube or looking for something on Google. When you include keywords in the titles and descriptions of your YouTube videos, you’re making your channel easier to discover on the web.
Keep in mind that you can’t simply force a long list of keywords into your descriptions and titles. While keywords help search algorithms know when to display your page, using too many keywords—known as keyword stuffing—can cause search engines to ignore your YouTube channel. If you’re not familiar with keyword research and using keywords for SEO, you can always hire an SEO expert to help you optimize your YouTube channel.
5. Say your keywords in videos
Putting keywords in video titles and descriptions is a good way to get people to look at your channel, but that’s not the only place you should include your keywords. In addition to crawling video descriptions and titles to look for keywords, some search bots will also crawl through your video and the transcriptions of it to look for keywords. This means that when you use text keywords on your YouTube channel, you should try to include that keyword in your video.
Using keywords in your videos can also help you stay on topic and create cohesive content. It’s easy to get off topic when you’re making YouTube videos, but it’s a lot harder when there are keywords you have to incorporate. Again, it’s important to make sure you’re using these keywords in a natural way that doesn’t take away from the content.
6. Create playlists
Sometimes people know what they’re looking for on YouTube, but sometimes people just want to watch some random videos. A playlist is a good way to give people a list of videos that they can sit and watch without having to search for each video. With a playlist, viewers can click on one video in the list to start playback. When a video is over, YouTube will automatically load up the next video in the playlist, which is convenient and gives users a way to discover new channels.
If you want to grow your YouTube channel, you can try creating playlists that are made up of related videos. Your playlist can include videos from your channel as well as videos from other channels. The most important thing is that you’re getting people to check out your videos and subscribe to your channel.