If you really want to build your brand and establish yourself as an authority, creating a YouTube channel where you continuously post videos that provide information and value can quickly catapult you into having a strong brand. People love engagement and learning something new. You can also do live streams with Q&A sessions which draw the crowd into your zone of expertise and help you build your own community.
Create a content strategy
When you have something of value to say, people listen. People really like it when it’s free. Think about the advice you can give others that can help them do something different or solve a problem they have. You want people to trust what you say and look forward to the insight you provide. You can do this with different types of content, like a podcast, online course, video, webinar, and other vehicles that get them talking, watching, and wanting more.
Put the content on your website. If you aren’t into blogging, this would be a good time to start. You should also capture emails with something free on your website or a landing page so you can send them useful information and tips. Share your content in LinkedIn groups, online publications, and other places. If you’re in a few Facebook groups, don’t be afraid to share.
It’s important to have a consistent schedule so your audience will know when to expect something new from you. Again, consistency is key. The last thing you want to do is let your audience down when they have come to know, like, and trust you.
While you don’t have to create something brand new every single week, learn how to repurpose the content you have. Take a video and create snippets or create a blog post based on the video. You can also develop social media posts from each video you’ve created. The possibilities in repurposing are endless. Take advantage of what you have.
One of the most effective techniques influencers do with personal brands is to build a community. If you’re looking to branch out on your own, this is a good way to start the foundation. If you have a lot of people following you but no one is engaged, that’s a problem. You want an authentic and organic community where everyone is getting to know each other and discussing things that matter. You’ll find these types of communities in Facebook groups, LinkedIn groups, through Meetups, and when you give a webinar.
If this sounds like a lot of work, it is. Building a personal brand takes planning, time, and effort, but the results can be rewarding. Whether you’re looking to create a niche that will help you advance in your career, or you’re ready to start your own business and use your expertise to leverage what you know, the steps in creating a personal brand remain the same.
These tips will point you in the right direction and provide the foundation you need to move ahead. While you’re building that brand, you’ll be building connections and establishing relationships that will follow you whatever route you take.
From finding out your purpose to creating your identity assets and building a community, using the right services to get what you need and showcase the best version of you counts. Mailchimp has several solutions to help put you on the right path. From their website builder to other tools that can help you build a strong brand, you’ll be able to create a lasting impression on your target audience.