Marketing Products: 10 Tips for How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
Product-Market Fit
Give the people what they want by finding the right place for your product.
Latest items
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Five-minute briefing: period products
For decades, menstrual hygiene brands have been hidden away at the backs of shops and are often made with harmful chemicals to boot. Now a new generation of period care companies are taking on an outdated sector and giving it a much-needed revamp.
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The repair revolution
With recent government legislation in the US, UK and Europe, the ‘right to repair’ movement is giving customers the freedom to tinker with the electronic goods they’ve purchased. But what impact will this have on indie local repair shops?
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The rise of food halls, revisited
Although the food-and-drink sector was hit hard by the pandemic, the low set-up costs and community focus of food halls means that more and more are now setting out their own stalls.
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Hacking hydration: the rise of energy drinks
From Canada to the UK, functional drinks brands are suddenly cleaning up. They claim to be better for you as well as the planet. But do they actually work? And which kinds of brands are dominating the market?
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