The type of video camera you should use is up to you. Some people record their entire vlog on their phones. The key to being successful is the content you produce that makes people want to come back for more. High-quality videos do very well, but if you don’t have content that engages your audience, they won’t watch.
Document whatever you want
One of the most interesting things about YouTubers' videos is that they are diverse and fall into many categories. The key is to develop a niche where you can stand out and be yourself. The one thing you don’t want is to create content no one wants. When you’re passionate about what you’re talking about, it will come through in your presentation.
Use a good microphone
Now we’re getting into the nuts and bolts of what you’ll need to get the results you want. As you progress on your vlogging journey, you may realize you want to get a high-quality camera and tripod instead of just using the video on your phone. While you’re considering that, think about using a good microphone so you’ll come across clear and the listener will have a great listening experience. There are many different microphones on the market, so finding the one that suits you best will take a little research.
Consider your lighting
It doesn’t matter if you’re taping inside or outside, you should have the best lighting conditions you can. Natural light is always the best. Standing or sitting near a window is optimal, but you can also invest in different types of lighting to create an illusion of natural light. There are also lights you can attach to your smartphone to provide additional light right in front of your face.
Video editing software
Once you record, figuring out how to edit your videos is the next step. There are many video editing tools on the market, and doing it yourself can save money. If you can’t get the hang of it or don’t have time, finding someone who can edit your videos just how you want them will make a difference. With so many free video editing tools online, taking a chance and learning a new skill can come in handy down the line.
Once you’ve gotten to this stage, it’s time to consider the branding of your vlog. If you’re creating a YouTube vlog, it’s important to have visually engaging creatives that will draw people in. Creating your online identity is key. These are some things you want to do to enhance your video marketing tactics and grow your audience.
Create a logo
Your logo will be one of the most identifiable elements of your brand. It helps you stand out among the competition and people will remember you by your logo. Make sure your brand colors are identifiable throughout your logo. They should convey everything your personality expresses. For instance, if your vlog is one that is bold and fun, you want to choose colors that are bold and bright like yellow, orange, red, etc. There are many free online tools that you can use to create a logo and other marketing materials.
Create a banner for your channel
Your YouTube banner establishes your vlog’s presence and brings your brand to life. Having polished creatives sends the message that you are serious about building your niche area and brand. It also conveys you are dedicated to providing the best content you can for your audience.
Create a website or landing page
One of the best ways to attract visitors and engage them is to have a landing page or website. You can add videos to content blocks so they will have a snippet of what to expect once they get to your YouTube channel. If you’re wondering what a video content block is, it’s when a preview image or thumbnail is pulled from your actual video. When people click the video, it sends them directly to the video in a separate window.