How to Make a Good Logo Design: Tips and Tricks

Explore these logo design tips to learn how to create a good logo design that will represent your business. Logos have a lot of branding power–if done right.

Logos are important to your business because they can help you build brand awareness and recognition. If you want to build a brand identity, you should start with a logo that defines who you are as a company. Unfortunately, it's impossible to fit all of your brand messaging into one small logo, so you'll need to consider the different ways you can express your brand's message.

Your business logo is an important part of your brand identity, so it will appear on your marketing materials, including presentations, business cards, social media posts, flyers, websites, and emails. Ultimately, a logo is part of your company's visual branding and storytelling. You'll have difficulty finding customers without it because a logo tells them so much about your business.

To make a good logo, you don't have to be a professional designer. Anyone with any skill set can make an effective logo. However, it's typically ideal to work with a designer who understands basic logo design principles and can execute your logo design if you don't have the skills. However, just because you don't have the skills to create the logo, you should still provide a designer with your ideas to ensure you get the logo you want.

How can a logo help my business?

Logos are an essential part of branding a business. Your logo will appear on all your marketing materials, even the digital ones, so they're a necessary part of e-commerce website design. Since your logo will span across mediums, including print flyers, digital business cards, emails, and more, you must create something that will stand out, no matter where people see it. Here are a few ways a logo can help your business:

  • Captures attention: A good logo for businesses captures your customers' attention in a way that your business name alone can't.
  • Good first impression: Your logo is often one of the first things people see when discovering your brand, so it must communicate what your business does.
  • Branding foundation: Your logo is one of the first things you design for your business. The colors, fonts, and images you use will be reflected throughout the rest of your marketing materials to maintain brand consistency.
  • Improves customer loyalty: Your logo will become more familiar to customers and potential customers as your business grows and you find new ways to reach more people. In addition, since your logo is part of your brand identity, customers will be more willing to buy products with your logo on them, as long as your brand focuses on quality.

What makes a good logo?

Most logos have the same traits even though they look completely different. A few logo must-have elements include:

  • Simple: Logos must be simple to be understood, especially from a distance. If your logo is cluttered, your customers won't be able to determine what your brand does. Instead of adding as many visual elements as possible, your logo should include an image or an image with text that describes your brand.
  • Relevant: Your logo must be relevant to communicate with customers effectively. A good logo design requires you to understand your customers because it must appeal to them.
  • Versatile: Your logo will appear everywhere, so you must be able to use it in various ways. Consider all the places where you'll put your logo, including on signage, emails, business cards, and maybe even clothing.
  • Unique: Your logo must be unique if it wants to stand out. Never make your logo look similar to your competitors.
  • Memorable: Good logo design is memorable and can help customers build meaningful relationships with your brand.

Now that you understand a few of the key traits every logo should have, let's discuss some logo design tips for how to make a good logo.

Use contrast

Using contrast in your logo design can help you improve readability and stand out from the crowd. For example, contrast grabs your customers' attention because darker colors help lighter colors stand out. Contrast comes in many forms, but one of the most common is a split design that creates contrasts with different shapes.

Show, don't tell

You have limited space when designing a logo for your brand, so you won't be able to fit all of your key messaging concepts in the design. Therefore, you can show your customers what you do instead of telling them. For example, if you're a pet company, you can use an icon of your most popular pet toy or a specific type of pet you create products for.

Additionally, don't be afraid to create your own icon. Buying icons online or using free icons will not help you stand out from the competition, especially because any business can use the same icons, making it confusing and distracting for customers. Instead, create unique icons that communicate your brand to your customers.

Keep it clean

Your logo must be easily recognizable, especially from a distance. Therefore, keeping your logo clean by using the blank space can improve readability by using a more minimal design. You don't need to use all of the space you have available. Instead, focus on a clean image and different shapes you can use to create that image. Keeping it clean can also help you use the white space you have to make it easier to put your logo on different marketing materials since there's no need for your logo to have a background.

Consider color

The colors you use on your logo will be your brand colors, so you must choose them wisely. If you create a logo with blue and suddenly change your website design to green, the colors may not evoke the type of emotions you want them to from customers. Keep your color use to a minimum and only use up to 3 different colors in your logo. If you want to keep it simple, consider using a monochromatic logo that allows you to use different shades of the same color to create contrast.

Continue to make improvements

Don't be afraid to experiment with your logo as your brand grows. Depending on the success of your business, you might need to rebrand, which would include creating a new logo. Over time, businesses change, and their customers change, so you might need to update your logo whenever there's a major change in your business structure. Of course, when rebranding your business, you should never make too drastic a change that can scare existing customers off. If you plan to upgrade your logo, do it slowly to see how your customers react.

Consider cases

You should always have at least one logo with text. Of course, you can have different versions of your logo, including one with text and one without, to see how strong your visual branding elements are. When you use text in your logo, experiment with the different cases to see how they look next to your other design. Uppercase logos look much different than lowercase logos, so what you decide will depend on the tone your brand is trying to create.

Play with sizes

If you're using an icon, consider how making it larger or smaller will affect your logo design. A small icon is difficult to read from a distance and might look like a blob, so it's always best to make it as large as possible as long as it balances with your text.

Consider your audience

Sometimes, business owners and logo designers forget to consider the target audience and design logos they like. However, when designing your logo, remember it's not about what you like. Instead, your logo must communicate your brand identity to potential customers. Knowing your target audience and what they're more likely to engage with can help you create the best logo design for your business. For example, if you sell mattresses, you'll want the logo to make someone think of comfort and relaxation.

Make text readable

It will be tempting to use a funky font when designing your logo to ensure it stands out. However, some fonts are difficult to read, making your logo appear blurry and confusing. Your fonts should always be web-friendly because your logo will appear on digital mediums like your website and social media.

Keep building your brand

Good logo design depends on how you want to communicate with your customers. Because your logo will make a first impression on new customers, you want it to create a good, lasting impression. Making your logo unique and memorable is the first step to building a brand. Once your logo is complete, you can start using it on all of your marketing materials, including your website, social media, and even email headers.

Mailchimp makes creating content with your logo on it easy to ensure brand consistency across all marketing mediums. Whether you're creating social media posts or building your first email campaign, Mailchimp's automation tools can ensure your logo looks great no matter where you use it.

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