Your visual identity (which includes your logo, photography, social posts and website) is one of the most immediate and direct ways of influencing how someone feels about your business.
Social posts featuring candid photography in a maker’s workshop can communicate authenticity, relatability, and craft. Studio shoots with flash lighting, makeup, and wardrobe assistance can suggest a more polished and controlled brand. A handmade soap company might create a hand-drawn logo to highlight the human role in the business. A whiskey brand could use a classic typeface to hint at the company’s long heritage.There are endless ways to influence how someone feels about your business through the visual aspects of your brand.