Whether you’re transitioning from a side hustle or launching a brand new venture, a strong digital brand will help you succeed.
A digital brand tells a visual and written story about who you are and what people can expect from you. And, it can be a valuable asset—a consistent brand presence across all platforms can increase revenue by up to 23%, according to the “State of Brand Consistency” report, published by Lucidpress.
“Particularly in this day and age, your digital brand will be the first contact people have with your business,” says Rachel Ritchie, Principal, Creative Services at Portland, OR-based digital marketing and design agency Good & Gold. “If a business aims to grow, scale, and create an audience of engaged clients that remember them and come back, their digital brand needs to be a meaningful priority.”
Ready to get started? Rachel shares 7 things you need to focus on to create a strong digital brand.