As a company, Rhyme & Reason Design has always been about a dynamic combination of design and strategy—it’s the essential duo referenced by their name. Since they founded the business in 2008, Karen McKenzie and Scarlett Rosier represent 2 halves of the whole.
As creative director, Karen contributes a design eye, and as director of operations, Scarlett brings a strategic mind. Alongside their team, they’ve created outstanding work for a decade—helping clients gain attention with award-winning brand elements that tell meaningful stories.
All of that success resulted from giving design and strategy equal priority.
“The client has to love what they see, and it has to help them do their job better,” says Scarlett. “And if there's no thought behind it, they can't. It will just be some pretty thing that you forget about.”