Other than working on Freddie and Co. for the last few months, I don’t have any experience trying to sell things online.
I do, however, have tons of experience buying things online. My first internet purchases were made after bedtime on my dad’s computer while the rest of my family slept, unaware that I was trolling eBay for old VHS tapes of Moonlighting with mom’s credit card.
Since then, I’ve bought even stranger things from even stranger websites. And I’ve learned that, as a virtual consumer, it can be hard to pull the trigger on a purchase without the ability to physically interact with the product first.
As such, it’s our job as store owners to portray our products in the best way possible through photos, videos, and descriptions.
When we first posted the socks to the site, I got a ton of questions about where they were made and what materials they were made of. I didn’t even think to put that on the site! Lesson learned: clear product descriptions are really important.
But if the photos aren’t good, your potential customers might never even get to the descriptions. Photos are the very first impression your customer gets of your products, so we knew we had to find a way to make them look good. We wanted to try everything.
A lot of the photos of our pins were taken here in our office and around town by our photographer Lizzy Johnston. Lizzy just started at Mailchimp this year, and she helped us perfect our lifestyle photos starring Mattiel and Angelo.