When your branding is consistent from campaign to campaign, it unifies your content, reinforces the personality of your business, and helps you look like a professional. Set a default logo in Mailchimp, and we’ll automatically add your branding to our templates.
In this article, you’ll learn how to set a default logo for your email campaign.
Before you start
This article tells you how to set a default logo in the content studio and classic builder. For more information on logos in the new builder, check out our article on Logo content blocks.
Because you can only have one default logo per Mailchimp account, this feature is best suited for accounts that are dedicated to a single brand.
When you save images, use PNG, JPG, or GIF format. You can use the PNG format if you need to retain transparency.
Many of Mailchimp’s campaign templates include a logo placeholder at the top. This space is designed to showcase your branding upfront, so people can immediately identify you and your content.
You can choose to manually insert your brand image into this placeholder each time you create a campaign, or you can automate that step with a default logo.
When you set a default logo, your brand image will automatically appear anywhere you have a logo placeholder in your templates and campaigns. Each time you set a new logo, your templates and campaigns will automatically update. If you delete a logo, your image will revert to an empty placeholder. The image will not be deleted from your files in the content studio.
Here are some types of templates that contain the logo placeholder by default.
Featured and Basic layouts (except Simple Text)
Abandoned cart templates
Landing page templates
Product retargeting email template
To add your default logo to a template that doesn't include the placeholder by default, use the logo merge tag.