Make testimonials public somewhere on your site, too. Add them to your blog or the checkout page. Add pictures of your customers to their testimonials if you’re able. Seeing a good review from someone with an actual face, not just an avatar, does a lot to build trust with new customers.
Another way to build trust is by incorporating an easy-to-find FAQ page in your ecommerce website design. Answer your customers’ most commonly asked questions there. Include it in the top and bottom navigation menus, and link back to it where appropriate from other areas of your site. You might even consider setting up a forum to let other experienced customers answer questions as well.
Tip 6: Put your best products at the front of the site
If you are looking for product page design tips, you need to make sure that you put the best products front and center on your website. There is a reason why you have some products that sell better than others, and you must make sure that your best-sellers are at the very front. That way, people see them first, and you can capitalize on your most popular items.
How do you decide which products are your best? You may think that the total sale volume is the best way to decide this information, but you may have some products that have more sales than others purely because they have been on the market longer. Or, you may have some products that sell better than others because they are more expensive.
You may also decide to put the products that customers like the best at the front of the website. For example, if you notice that some products have better reviews than others, those may be the ones that you want to advertise the most. Then, you may want to advertise your most popular products by highlighting them with specific colors or tweaking the size of the product image. If you can get more traffic headed to your most popular items, you might have an easier time generating more revenue from your site.
Tip 7: Use a subscription sheet as a pop-up on the site
In addition, you may want to use a subscription sheet as a pop-up on your website. It is true that some people get annoyed by pop-up messages, but it is a very effective marketing tool in the ecommerce world. You do not need to make the form complicated. All you need to do is ask for someone’s name and email address on the form. If it doesn't take someone very long to fill out, they are less likely to get annoyed.
You need to collect this information from your visitors because you may want to reach out to them in the future. Not everyone who visits your ecommerce website is going to make a purchase. Down the road, you might be interested in remarketing. What this means is that you might want to remind them of the products and services they took a look at when they visited your website. You know they are already interested in the products and services you offer. Otherwise, they wouldn't have visited your website.
If you can reach out to them in the future, you may have an easier time closing the sale. You might want to use a pop-up box to collect contact information from people who visit your website.
Tip 8: Pay attention to SEO
When it comes to digital marketing, particularly for an ecommerce website, you cannot overlook the importance of SEO. SEO stands for search engine optimization. This is the practice of customizing your website to meet the needs of search engines. If you want to generate more traffic for your website, you must increase your search results rankings. That way, you will have more people visiting your website, you will get more leads, and you can close more sales.
There are a few important tips in mind if you want to improve your SEO practices. They include:
- Target the most important words and phrases. You need to figure out what terms are most relevant to your industry, and you must make sure to include them on your website.
- Structure your product descriptions. You need to include keywords and phrases in those product descriptions, but you don't want to make them too long. Otherwise, you may end up scaring off your traffic.
- Invest in SEO tools. You need to figure out what tools are most important for your industry, and then you need to employ them if you want to increase the performance of your website.
If you think about SEO from time to time, you will have an easier time increasing your search results rankings, which can help you boost your online visibility.
Tip 9: Update your images
You need to update your images from time to time. There is a saying that a picture is worth a thousand words, and that is particularly true when it comes to ecommerce.
Even if you feel like you have a product that is doing well, you may want to update the image. That way, people do not immediately gloss over the image when they visit your website. If someone feels like they have seen that image a lot in the past, they are more inclined to skip over it and move somewhere else. Even if it is the same product, a new image can make someone think that the product is new.
When you add pictures to your website, you also show search engines that the website is still active. If you do not update your pictures from time to time, search engines may think that the website is dead. As a result, your search results rankings may begin to suffer. If you want to keep your search results rankings as high as possible, you need to update your pictures. You might even want to add a few videos to your website. That way, you can make your website stand out from the crowd.
Tip 10: Make your content easy to scan
Nobody is going to read everything when they visit your ecommerce business website so make sure your content is easy to scan. That way, people can pick out what is most important for their needs. If a visitor has to spend a lot of time deciphering where certain pages and products are located on your website, they are going to go somewhere else. Speed is everything. Someone wants to get into your store, purchase something, and get out as quickly as possible.
There are several ways you can make your ecommerce store scannable. You may want to use headers that clearly indicate certain parts of your website. You may also want to use different colors to make it easier for people to figure out where they need to look next. If you sell different types of products, make sure you break them into categories. That way, your visitors can scan the site quickly and find the category that they need.
If you keep your paragraph short, use multiple headers, and include bullet points, you will make your content scannable. This will make it easier for search engines to categorize your website, and visitors will have an easier time finding what they need. This can make a significant difference when you are looking for ways to reduce your bounce rate and increase your conversion rate. Review your website from time to time to make sure it is easy for people to scan.
Build an ecommerce website with your customers in mind
It’s easy to make a website. It’s harder to make that site a beautiful and intuitive experience for the user. But the extra effort put into ecommerce website design is well worth it.
Browse through your favorite product websites for inspiration and take note of the ones that use a simple, clean design. Then try to incorporate that style into your own ecommerce website design.
When you’re ready to build or update your online shop, consider a company that lets you handle multiple aspects of your business all in one place. A Mailchimp store gives you all of the marketing and commerce functionalities you need to start selling quickly.
If you already have an online store, using ecommerce integrations makes connecting with our marketing platform easy, and helps you turn window shoppers into customers. Our Creative Assistant can use your website to create beautiful, on-brand designs for your multichannel campaigns. Then, you can expertly market that site to your audience using features like our Customer Journey builder, social posting, and email to help drive more sales.