It can be challenging and time-consuming to carefully craft a header and footer, but it’s best to make your header and footer different from each other. Differentiating your header and footer helps create a start and finish to your email, making it easier to read and more appealing to the eye. If your header and footer look the same, people may think you copied and pasted your header into the bottom of your email.
Include your logo and company name
Your header should always include your logo and company name. Banners are a great way to highlight your company logo and name while incorporating your brand’s colors. You can also go with something more minimalist for a professional look. If your banner includes multiple images or text formatted in a particular way, A/B testing is a crucial part of making sure it looks the same across different email clients.
Including your logo and company names makes it easy for people to identify your business right away, which is vital for branding and security. You want people to know when they’re getting a legitimate email from your business. A recognizable header with your company name and logo is an excellent way to achieve that goal.
If you want to take your header to the next level, you can add a functional menu. This is a popular choice for retailers who want to make it easy for customers to take action based on email content. For example, a clothing store can provide links to various departments and categories, including shoes, hoodies, clearance items, and jeans. If a customer is interested in checking these categories out based on what they read in the email, they can do that with the click of a link.
Versatility is essential for business emails, so make sure your email header is versatile. After all you don’t want to craft a new header for each email you write. Taking the time to get your email header right can save you a lot of time in the long run. Ensure your header isn’t designed for one specific type of email, and instead, make it flexible so that you can make changes quickly if you need to.
A versatile header isn’t just important for different types of emails. You’re also going to send emails to people using different email clients, so you need to make sure your header looks good across multiple clients. This can be a tough task because different email service providers may render the same email differently, which means your email header may not look the way you want.
Keep it simple
If there’s one mistake many business owners make when designing an email, it’s overdoing it. Sure, you want your emails to look professional and put your company’s identity on display, but there’s a tipping point. Your email header should be detailed and include your company name and logo, but it shouldn’t take up a significant portion of your emails. Your header also shouldn’t detract from the content of the email itself. You want readers to have a clear idea of where the actual content of an email begins.
Remember that designing a great email header is a lot easier said than done. Don’t be afraid to experiment a little bit, and try simplifying your header if it looks too crowded or complicated. When creating a professional email header that enhances your emails, a little work goes a long way.