Preheader best practices
Following best practices is important if you want to write the best preheaders. Keeping up with the latest trends can help you write attention-grabbing headers that give your emails a boost, especially if you’re willing to put in the time and effort. If you want to write better email preheaders, here are some best practices you should follow.
Length is one of the most important things to consider when it comes to your preheader. Email preheaders are typically pretty short, but you don’t want to make your preheader so short that there’s no information in it. On the other hand, making your preheader too long takes away from the summary element of preheaders.
The truth is, the length of preheaders will vary a bit depending on what you’re trying to accomplish. If you want to ask readers an important question or give them a brief summary of some important news, you might want to make your preheader a bit longer. If you don’t have a lot to say, your preheader can be a bit shorter. The important thing is that you get the length right if you want to draw readers’ attention.
In many cases, email preheaders are about 85 to 100 characters in length. The problem with this is that email devices need to be shorter for mobile devices, If you want to make sure your email headers are tailored to fit a wide range of devices, you should keep your email preheader between 30 and 80 characters. There’s nothing wrong with a short preheader if it conveys your message properly.
You might think a call to action is only for the end of your emails, but they can be very effective in preheader text as well. You can use your preheader to let people know why you’re sending them an email and what they might consider doing after reading your email. This is an important first step because it gives people a reason to keep reading.
As far as your call to action goes, it could be anything. You might encourage people to take advantage of a sale you’re offering or try your newest product. As long as you’re getting the attention of people who are reading your email preheaders and convincing them to open your emails, you’re doing it right.
Incentivize your audience
A lot of people ignore emails because there’s simply no benefit to opening many of them. You can set yourself apart by showing people that you have some incentive to offer in your preheader text. Let people know that your email contains a coupon code or some other incentive that they can only get by opening the email.
Providing an incentive is a good way to set yourself apart in a world where almost every company spends big on email marketing. If a person has 10 marketing emails in their inbox, why should they open your email instead of the others? That’s why you need to give people a good reason to open your emails.
Summarize the body
One of the best things you can do with your preheader is summarize the body content of the email. Most people simply don’t have the time to read all the emails in their inbox, so they might ignore an email if they can’t determine what it’s about from the subject line and preheader. You don’t have to provide a detailed summary of the entire email, but let people know what you’re emailing them about.