The more interesting takeaway, though, is that a single word’s presence can dramatically alter the likelihood that your readers will open your emails. The content of your message is really what determines which words you use, but with so few words in a subject line, each one matters quite a lot.
Catchy Email Subject Lines: FAQs
How do you write a catchy subject line?
Writing a catchy email subject line is all about making the most out of the little bit of space you have. As a general rule, you should try to keep your subject line under 40 characters to make sure the complete subject line is displayed. You can also ask open-ended questions in your subject line because they can help get readers interested. Of course, you want to avoid using any words that may trigger spam filters, including all caps, promotional language, and multiple exclamation points.
What are some good subject lines?
According to tests performed by Sumo, here are some of the best-performing email subject lines the company has used:
- I was right – and that’s not good for you
- 13 email marketing trends you must know
- Before you write another blog post, read this
- Are we still on for 12?
- You don’t want FOMO do you?
- We’re starting in 5 HOURS
Notice how these catchy email subject lines are somewhat open-ended. When people read these types of subject lines, they wonder what the email might be about, which gets them to open it up and investigate further. Keep in mind that your subject lines may vary quite a bit from these examples.
How do you grab attention in an email?
If you want to grab your audience’s attention in an email, start with a subject line that’s short and to the point. You can create a sense of urgency by mentioning an event or the date a sale is ending. Personalizing your emails helps people feel like you’re not strictly sending an email to promote your brand or product.
There are lots of little tricks you can use to write attention-grabbing emails. Just make sure you’re offering value in your emails and proofreading, testing, and rewriting to see what works best for your brand.
Use Mailchimp to write better emails
Writing catchy email subject lines is important if you want to humanize your emails. Take your time to figure out what types of subject lines are effective for your audience, and make sure you’re always tweaking and testing things. When it comes to email marketing, there’s always room for improvement.
Mailchimp’s tracking options enable you to take a similar look at your own campaign history. Maybe you’ll notice a recent email that asked for “donations” rather than “help,” or a crucial message that was labeled as “urgent” rather than “important.” Basic campaign stats can help you figure out what works best with your own recipients, and A/B split testing can automatically conduct experiments to see which words work for your subscribers, following through with the best choice.
Above all, just remember that one word can make a big difference.