Edit Your Email's Subject, Preview Text, From Name, or From Email Address

Each time you create an email campaign in Mailchimp, you can customize the campaign's subject, preview text, from name, and from email address. We call this your campaign info. You can also set defaults for this information so you don't have to retype it every time.

In this article, you'll learn how to set default campaign information, or edit it in different types of campaigns.

Regular Campaigns

Before you send a regular email campaign, you can edit the from name, from email address subject line, and preview text. If you want to display preview text in a custom coded campaign, add our preview text merge tag to your campaign's HTML.

Edit From Name and From Email Address

To edit the from name or from email address for a regular email campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the name of the draft campaign you want to work with.
  3. In the From section, click Edit From.
  4. Enter the name and email address you want to use, and click Save.
    enter from name and from email address and click save
    You may be asked to verify your email domain. To find out why, check out Verify a Domain.

If you use a free email service as your from email, it may cause delivery problems. To ensure delivery, we'll make a small change to your email address by adding an extension to it. To learn more, check out our article on how free email providers affect delivery.

Edit Subject and Preview Text

To edit the subject line and preview text for a regular email campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the name of the draft campaign you want to work with.

  3. In the Subject section, click Edit Subject.
  4. Enter the Subject and Preview text you want to use, and click Save.
    add subject and preview text and click save

Automations

In an automation, you can edit the name of your email, email subject, preview text, from name, and from email address for each email at any time.

To change email information for a specific email in an automation, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the name of the automation you want to work with.
  3. If your automation has not started, click Design Email for the specific email you want to work with.
    Click design email
    To edit an email in an ongoing automation, first click Pause & Edit, and then Edit Email.
  4. Navigate to the Setup step of the Email Designer.
  5. In the Email information section, input the Name, Email subject, Preview text, From name, and From email address for this email.
    enter subject, preview text, from name, from emall address
  6. Make any other desired changes and continue through the Automation Builder.

If you're working with a paused automation, you'll need to restart it. To do this, click the drop-down menu and choose Resume.

Resume sending

Defaults

If you often use the same from name or email address, you can set them as defaults for consistency among campaigns sent to a specific list. After you set the default, we'll autofill them in your new campaigns, but you can always edit these fields.

To learn more, check out our article on How to Change List Name and Defaults.

Next Steps

Our Knowledge Base contains additional resources that may help you build your campaigns. If you feel comfortable with editing your campaign info, try these tasks.

Design a Campaign
Preview and Test Your Email Campaign
Tips for Sending Campaigns


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