Believe it or not, there are countless psychological studies that measure colors and how they affect our mood and behavior. For example, red is associated with passion, action, and love, while yellow is associated with laughter, hope, and sunshine.
Hire a graphic designer
Once you decide you have all the elements together to create your logo, you might want to hire a graphic designer to finalize your logo design instead of using a logo maker.
They are not only artists, but they are experts and professionally trained to digitally create an iconic logo for your company that can be sized for multiple purposes. They should have portfolios of their prior work for you to review. Plus, they will create a logo that is totally original.
Five most famous logos
Throughout this article, we have shared some famous logos and why they have become meaningful to consumers.
To give you even more inspiration for your logo design venture, take a look at five famous logos and a few reasons they are exceptional. Keep in mind that as businesses evolve and change, over time they will update and rebrand their companies to maintain their relevance. An example of a rebrand is Dunkin, formerly Dunkin Donuts.
Back in 2018, the Dunkin marketing team made a commitment to prioritizing their coffee beverages' speedy service and dropping the emphasis on donuts.
The new brand and logo removed donuts from the name while staying true to their past logo’s familiar pink and orange color combination and fonts. This new look with the familiarity of the brand was seamless without confusing their loyal customer base.
We mentioned this famous athletic apparel’s iconic swoosh earlier. The swoosh or the Nike logo represents the wings of the goddess of victory in Greek mythology.
It also correlates with their slogan, “Just Do It,” as a checkmark on a to-do list. This is the perfect logo for Nike because it gets to the point and is memorable.
High-end fashion brand Chanel is a forever favorite in the fashion industry and needs a luxury logo. Expensive, luxurious, and elegant are associated with the two interlocking Cs that have lasted the test of time. A simple, instantly recognized, and adored logo that is understood throughout the entire world.
The famous logo used to depict this coffee shop phenomenon is referred to as the Starbucks Siren. Since Seattle, the home of their first store, is a seaport, the founders named it Starbucks, a character from the classic novel Moby Dick. They added stars, used green colors, and the rest is logo success history.
United Parcel Service, a leader in shipping, chose a shield with a gold and brown color combination. This represents strength and reliability, which is very important in this industry that delivers merchandise from location to location.
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