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Importance of Brand Trust in Business

Building brand trust can help your business grow. Read this to learn about the importance of brand trust and how you can start building it.

How people feel about your products, services, and business as a whole can impact your sales. If you're building expectations and not following through on promises, your customers will stop trusting you, which can affect sales and your reputation.

Of course, developing trust is important for attracting customers, not just retaining them. If you want to make a first sale, potential customers must trust that your business will do everything it says it will. For example, if you're selling products online, your products must arrive to customers in good condition and be of the same quality listed on your website. Meanwhile, if you're a service business, your services must deliver on promises it makes to customers about how you can help them.

Ultimately, if you want to earn more customers, you need to get them to trust you. Unfortunately, developing brand trust isn't as easy as making promises. You need a good strategy for helping new and old customers trust your business to promote more sales and help you generate revenue.

What is brand trust?

Brand trust measures how much trust consumers have in a brand and how much confidence they have in the business. It's often the first step in establishing the type of brand loyalty that helps first-time customers become customers for life. Of course, before you get a customer, you must make them trust you by delivering brand consistency throughout your marketing and advertising to unify your messaging and deliver on the promises you make to customers.

Developing brand trust among consumers isn't easy because you must find ways to make people trust you, and people have become increasingly distrustful of brands and businesses. Customers trust brands that deliver on their promises, get good reviews from real people, charge honest and fair prices, and treat their customers well by providing exceptional customer service. Learn more about how to build brand loyalty.

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Advantages of building brand trust

Building brand trust is an effective way to earn more customers, promote good reviews online, and maintain a good reputation. By building brand trust, you can:

  • Encourage customer loyalty: Brand trust can help you encourage customer loyalty by delivering on quality and being reliable. When customers learn to trust your brand, they'll start forming a better relationship that can promote more sales from a single customer.
  • Draw in new customers: Brand trust can help you earn more sales from new customers by helping you find ways to convince them you'll deliver on your promises. When you put your customers first, people will see the value in the business, making them more likely to purchase your products and services.
  • Strengthen your brand's reputation: A good reputation is necessary for all businesses because it can help you bring in more sales from new and existing customers. Meanwhile, having a poor reputation can make shoppers avoid you. Your customers want to know that their concerns come first, so by delivering on promises and providing exceptional service, you can start to strengthen your reputation to earn more trust and repeat sales.

Importance of building brand trust

Once established, brand trust can help you grow your business. Ultimately, without brand trust, you won't have any customers, and without those customers, you won't have a successful business or brand. We live in a digital age, where anyone can find just about anything online. If potential customers want to research your business to determine whether it's one they can trust, they can easily do it using search engines or social media, where they'll find reviews and testimonials.

Since customers are more willing to believe the word of a real person over a business, you want your reviews and testimonials to be positive rather than negative. Negative reviews can scare new customers away, while positive reviews promote more sales and grow your customer base.

Building brand trust is a necessary part of building a business. Reviews and testimonials impact buying decisions that can drive customers back to your brand, and once you've established that trust, you can earn more sales from loyal customers. Additionally, brand trust can help promote your business through word-of-mouth advertising. Once customers trust you, they'll talk about your products and services to friends and family, which may bring in more customers. These individuals become your brand advocates and promote your business even when they don't know they're doing it.

Therefore, creating positive experiences with your brand is key. Of course, getting sales when you've already established trust is one thing, but the process of establishing trust with consumers and encouraging them to make their first purchase isn't always easy.

How to build brand trust

Now that you understand the importance of building brand trust, it's time to learn how to do it. Brand trust takes time, so you'll need to align your values to your marketing efforts to find ways to reach more customers and establish those relationships. Here's how to start building brand trust:

Define your company's mission

Your company's mission is an important part of building brand identity. Defining your company's mission is the first step in helping customers understand what your values are. Consumers want to purchase from ethical brands that have a clear mission. Of course, your business's main goal is to make money, and consumers know this. However, by aligning your brand's mission with its values and the values of your customers, you can start to build brand trust.

Consider what your business does and how you can start to align your values with your mission. Examples of business values include sustainability and corporate responsibility. Of course, your company's mission may depend on the types of products it sells. For example, an electric vehicle manufacturer would likely have a company mission that aims to reduce carbon emissions.

Set expectations

Customers need to know what to expect from your brand and its products. You can set expectations in a number of ways, but the most common way is through your website. For example, if you sell products, you'll likely have a page dedicated to each product that describes what it does, what it's made out of, and why someone should buy it. If those expectations aren't met, you'll have a customer service disaster on your hands because you set the wrong expectations.

While you can set any expectations you want, your goal should be to meet those expectations to help customers learn to trust your brand. Setting expectations requires you to understand your audience and tell customers information about the products and services that you'll deliver. Making these promises requires you to keep them, so don't lie to potential customers. Instead, offer them only what you can deliver to set realistic customer expectations.

One way to set clear expectations with customers is through pricing. Across all age ranges, price is the most impactful factor when it comes to brand trust. Of course, how you price your products will depend on the types of products you deliver. However, being transparent about your prices is one way to set clear expectations with individuals and can help them determine whether or not they want to make a purchase.

Be consistent in your messaging

You must offer consistency throughout your messaging to help customers understand what your brand's values are and what they can expect. If customers don't have a consistent experience with your brand, it could mean you're not delivering on all of your promises. Consistent messaging tells customers who you are, what you stand for, and what to expect from your products and services. Keeping that messaging consistent throughout all of your marketing can help customers trust you.

Create content that aligns with your brand's values

Creating content that aligns with your brand values can help you boost brand awareness and deliver a seamless customer experience, no matter where or how your customers interact with your business. For example, if your brand wants to be known for luxury, your content should be high-quality, making customers feel like they're getting premium products or services from your business.

How to measure brand trust

When establishing brand trust, you must find ways to constantly improve, which means measuring and monitoring it through an effective strategy that can help you learn how your customers truly feel about your business.

Using surveys can help you understand more about your customers. A Net Promoter Score (NPS) is an effective metric to measure customer experience and brand image. The NPS survey allows customers to answer honestly about how they feel about your brand to help you improve customer service. You can also create a customized survey using your email marketing software to understand more about your customer's experiences with the business.

Once you've gathered brand trust data, you can analyze the results to see how customers truly feel about your business and identify areas where you can improve. Developing and building brand trust is a long-term process, so you'll need to continue monitoring your progress and making improvements to your brand and its products and services.

How can I capitalize on brand trust?

Brand trust isn't just a metric or a way for you to determine if customers had a good experience with your brand. You can use brand trust to grow your business. How you treat your customers is a big part of brand trust, and treating them well and providing exceptional service is one way you can improve your business. Brand trust can help you learn how to improve customer service to keep valuable customers coming back even when they have a problem with your company or product.

You can also use brand trust for marketing your products and services by taking the data you've collected and sharing it on your website and social media platforms. Then, with a high NPS and quality reviews, you can start spreading the word about how happy your customers are, bringing in new customers who are eager to experience the same great products and customer service that they’ve heard so much about.

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