Smart and savvy, the modern consumer wants confidence in where they spend their money. In fact, a 2022 survey commissioned by Yelp and conducted by Material* showed that 77% of respondents said they’re using online reviews now more than they ever have before.
“Millions of people come to Yelp every day because they trust the content, and because the online reviews and ratings are consistently good predictors of what their own experience at a business might be, helping consumers feel confident in their purchasing decisions,” says Emily Washcovick, Yelp’s Small Business Expert and Senior Field Marketing Manager.
According to Comscore and internal Yelp data, more than 80 million people visit Yelp each month to find home services, restaurants, and other businesses.
The same survey showed that 83% of users hire or buy from a business they found on Yelp, and 57% of users contact a business they found on Yelp within a day.
Now you can combine the expertise and reach of Yelp with your Mailchimp email to help increase engagement and connection with new customers and drive more leads for your business.