77% of consumers always or regularly look at reviews while browsing local businesses. As a result, you can build your local search reputation with reviews. In addition, customers are almost always looking at reviews to determine whether or not they should spend money on your products. It’s harder to make new customers trust you if you don't have reviews, which may cause you to lose sales and loyal customers.
Gain valuable insights into your products
Reading reviews for e-commerce can help you learn how your customers feel about your products and business. Of course, you should always consider every review, especially negative ones. Negative reviews can tell you a lot about your company, including where in the process you disappointed your customers, so that you can improve your internal processes. For example, maybe your customer had a poor experience with a team member, or they don’t believe your products followed through on their promises. Every negative review can teach your business a lesson and help you learn ways to improve your products and services.
While negative reviews can better your products, don’t forget to read the positive ones. Positive reviews can tell you what people enjoy about your products to prevent you from making changes that could impact a customer’s experience with them.
When reading reviews for e-commerce, try to keep track of any common complaints or praises. For example, if you see a lot of complaints about pricing, you know that’s something that must be addressed.
Ranking high in search engine results pages (SERPs) is a goal for many online businesses because it increases traffic and sales. However, an SEO strategy takes time to deliver results, and there are a lot of components that can affect your rankings. Customer reviews can improve your SEO efforts because many customer reviews contain keywords, including product and brand names. As a result, this boosts the online content associated with your business and its products.
E-commerce store reviews can help all aspects of your SEO strategy, including local SEO, by allowing your customers to leave reviews on Google that'll help you rank higher in local search. Additionally, reviews increase social sharing, ultimately spreading the digital word of mouth. Search engines recognize social sharing, increasing your visibility online. However, they can also improve your ranking directly because they boost authority. Websites with higher-rated products and reviews are more likely to rank higher.
Moreover, reviews can help increase web traffic. Since reviews give you additional opportunities to reach people online, you can influence someone’s purchasing decision before they click your link on the SERP. Google shows star ratings in SERPs based on consumer reviews from digital properties and creates an average to give you a star rating that can increase traffic and help you stand out online.