A company's logo is often considered one of the most important branding elements involved in building a business and brand identity today. When you think of popular brands such as Starbucks, McDonald's, and even a shoe brand such as Nike, you can likely recall instantly a visual of the brand's logo as well as the company’s brand colors. If you are in the process of developing a logo for your own business or brand, there are a few resources to consider and tips to keep in mind.
How to design a logo
Designing a logo is not as simple as choosing a graphic and placing your company name next to it. When learning the basics of branding, it is important to understand how essential a logo is for any business, organization, or individual. A well-designed logo can convey a message about your business while also attempting to attract new prospective customers or clients to you simultaneously.
Designing a logo is possible using the following methods:
- DIY: Designing your own logo is always a possibility, though it is only recommended for those with graphic design, illustration, and branding experience.
- Logo maker: Using one of the best logo design sites and makers is another option to build a logo without design experience or a professional design program of your own. Take time to compare your options to find the best logo maker for the logo you envision for your brand.
- Hiring professionals: You also have the option to hire professionals when designing a new logo, especially if you are unfamiliar with where to begin. Professional logo designers typically have experience with illustrations, vector design, working with photography, branding, and graphic design itself.
What is a logo maker?
Some of the best sites for logo design include a logo maker to create a logo directly within your web browser, even if you do not have access to a design program yourself. Most web-based logo makers provide a library of free resources, graphics packs, fonts, and even premade templates to create logos and designs of all kinds with ease.
If you are searching for the best logo creator available, consider the following:
- What type of logo do I envision for my website or brand?
- Will my logo be black and white, colorful, or have multiple variations?
- What audience and what demographics do I intend to reach with my logo and how will I ensure that my logo stands out from the competition?
- Am I interested in using a simplistic logo or do I want an intricate illustration?
- Is it important that the logo maker I choose is free, or am I open to premium logo makers and services?
Pros and cons of a logo maker
Using some of the best logo design sites is a way to quickly begin designing a logo even if you have never done so in the past. However, if you choose to use a logo maker to create your brand's logo, being aware of the pros and cons of doing so can help you to find the best logo creator for your needs.
Creating a logo
Before getting started with the process of actually creating your company logo, thoughtful branding should be taken into account. Knowing the name of your business, how you want to display the name, as well as specific colors, taglines, and required imagery you want to include should also be kept in mind.
Consider whether or not you will use a uniquely-drawn mascot, a well-known object, or even abstract designs and ornate line work to represent your business. Having a vision goes a long way in whether you choose to work with the best logo maker online or if you opt to hire a professional designer.
Some of the best logo makers
Finding the best logo maker for your own logo will depend on the type of design you have in mind, the budget you are working with, and whether or not you prefer to build a design from premade templates. Some of the most popular free logo makers and creators available today include:
- Hatchful by Shopify
- Logo Maker (Ucraft)
- Tailor Brands Logo Maker
The most notable paid logo creators that offer premium services today include:
Canva is a popular free drag-and-drop graphic designer that is perfect for making logos and other branded creative on a whim. With Canva, you can instantly gain access to an entire library of premade graphic elements, templates, and typography vectors that can be changed and updated without reducing the image's overall quality. Additionally, there is also a premium version of Canva that provides access to thousands of additional resources with its own built-in library.
Price: Free with paid options
Hatchful by Shopify
Because Shopify is one of the leading online e-commerce hosts and platforms, Hatchful, its logo creator, is also a leading choice for those in need of some new branding. With Hatchful, not only are you given access to hundreds of templates and graphical elements, but you are also provided with an intuitive design studio to help create templates, icons, and layouts that fit your brand from scratch. You can also create logos and use graphical elements that are tailored for specific industries and markets that are relevant to your business.
Price: Free with paid options
Logo Maker (Ucraft)
Logo Maker by Ucraft is another simplistic, yet free-to-use logo creator that allows the designing of a logo using various shapes, fonts, and icons. With Logo Maker, you can begin building your logo for free using the built-in designer. Those who prefer the free version of Logo Maker can download their created logos in PNG format. If you are interested in further editing, you can also download the newly created logo in EPS or SVG format for a one-time fee of $7.
Price: Free with paid options
Tailor Brands Logo Maker
The Tailor Brands Logo Maker is one of the most unique services and platforms on this list. With Tailor Brands, your logo will be automatically generated and sent to you directly, making this one of the most hands-off logo creators available today.
Price: Free with paid professional design services available
Looka offers the ability to automatically generate logos, which is great for those with little to no design experience. If you are searching for a professional, yet easy-to-use logo maker that offers plenty of customization options without being hands-on, Looka may be the best logo maker that is paid and premium.
Price: $20 one-time purchase
BrandCrowd is another premium logo maker that also offers the ability to generate logos automatically with the use of various keywords. After entering in a few details about your business, BrandCrowd will automatically generate logos in response as well as a complete library of available choices. With BrandCrowd, it is possible to choose a monthly subscription, or you can opt to purchase an individual license for the logo you intend to use for a one-time fee of $45.
Price: $45 per completed design or requires an ongoing monthly subscription
Placeit, another best logo maker developed by Envato, is easy and quick to use, making it perfect for those in need of a logo who have little to no design experience. Placeit allows users the ability to enter the name of your business while choosing which industry you are in to generate a variety of logos. After selecting one of the automatically generated logos created by Placeit, you will then be redirected to Placeit's built-in editor, where you can finalize your design.
After you find a template that is right for your business and the type of logo you envision for your brand, you can then choose to purchase the logo for a one-time fee of $39.95, or you can opt to subscribe to a monthly or annual subscription plan available.
Price: A one-time fee of $39.95 along with various monthly subscription plans
Establish your brand with a logo
Whether you are abiding by an existing brand style guide or if you are creating a logo from scratch, establishing your brand with a logo is a fundamental aspect of running any successful business today. Without a logo, recalling the products and services your company provides may be more difficult, or impossible for some. If you are unable to conjure up an image of your brand and the visual aesthetic that is associated with the logo you choose, you may need to take a step back to revisit your branding choices.
Because a logo is essential when it comes to establishing and building a brand identity, using tools such as Mailchimp is a must. Mailchimp is an all-in-one marketing, email campaign, and branding platform solution that can help manage all of your advertising and branding efforts. From launching and tracking in-depth email campaigns to using branding and identity tools, Mailchimp has all of the resources you need to manage any business and brand today.