A logo is a visual representation of your brand that gives people a way to recognize your brand and its products. These logos are an essential part of how to make a brand style guide, and they’re used throughout your branding efforts. Whether you’re slapping your logo on one of your products or using it as a social media profile picture, you need a logo.
A good logo is crucial because it gives people something to recognize your brand by. Think of some of the most recognizable brands—Apple, McDonald’s, Nike—you can probably picture the logos of these brands in your head. If you drive by a billboard with that logo or you see packaging with that logo, your brain goes straight to that brand. That’s the effect you want to create with your customers.
As simple as they might seem, there’s a lot that goes into making different logos. To start, there are different types of logos, plus you have to consider the colors and fonts you choose, the shape of your logo, and how it will affect your customers. Deciding when to use the different logo types and picking the perfect logo is where things can get a little complicated.
You have a lot to learn as a small business owner, from BIMI to web design to marketing and more. If you’re looking for the best logo for your small business, understanding the different types of logos and logo design styles is essential. Fortunately, we’ve got everything you need to know in this guide.