9 different types of marketing
As we’ve already mentioned, with the evolution of technology came the evolution of marketing, so there are many different types of marketing to choose from. Depending on the nature of your business, industry, and customers, some marketing types will be more effective than others.
It’s also important to note that there are 2 broader types of marketing: traditional and digital. Digital marketing encompasses all of the digital aspects. If you’re marketing to people online, through computers or mobile devices, it’s digital marketing. Digital marketing allows you to easily track and monitor your campaigns, taking all the guesswork out of marketing to ensure you can optimize every strategy for the best results.
On the other hand, traditional marketing uses print and traditional forms of media, including television commercials and billboards. Below you’ll find the different marketing types that fall under these two broad marketing categories.
1. Content marketing
Content marketing is an effective inbound marketing strategy that educates and engages customers by helping them find information about your products, brand, or industry online. Examples of content marketing include:
- Organic social media posts
Content marketing aims to provide your customers with the information they can use to make a purchasing decision.
Social media marketing is sometimes considered a small part of content marketing. However, many marketers believe social media is a stand-alone marketing technique worthy of more attention. Social media is a cost-effective marketing tool that can help you increase engagement with your audience, educate consumers, and sell more products.
There are many different ways to market on social media with different platforms to choose from, and some will be more effective for your marketing goals than others. For example, B2B businesses typically get better results on LinkedIn and Facebook than on Instagram and YouTube. Meanwhile, more visual businesses, such as e-commerce businesses, get better results on Instagram, TikTok, and Facebook. However, you can reach your audience anywhere if you have a good strategy.
3. Influencer marketing
Some may consider influencer marketing a subset of social media marketing, while others consider it a separate strategy. With influencer marketing, businesses can leverage the relationships influencers and thought leaders have already made with audiences.
Because influencers are thought leaders in their industries, they have gained a level of trust many businesses never will, so their followers are likely to listen to product recommendations. As a result, influencer marketing can help your brand earn more exposure, boost brand awareness, and increase sales.
Influencer marketing is commonly used in B2C, particularly for e-commerce businesses. However, B2B companies can also take advantage of these popular marketing methods if they find a thought leader in the industry with a large enough following.
4. Search engine marketing
Search engine marketing (SEM) includes all types of marketing that use search engines like Google as their marketing tool. Search engine marketing typically encompasses 2 digital marketing strategies.
- Search engine optimization (SEO): Have you ever wondered how your competition is in the highest spot on Google search engine results pages (SERPs)? The answer is SEO, a marketing strategy that optimizes website content to help you increase your rankings on search engines.
- Pay-per-click (PPC) advertising: PPC is another search engine marketing strategy that helps your business website appear on SERPs. However, your website will appear in the paid search results section instead of organic results, located at the top or bottom of the SERP. PPC requires you to pay per click, while SEO focuses on organic traffic. Both are effective ways to bring more traffic to your website.
In recent years, SEM has become associated mainly with PPC, and SEO has become its own separate strategy. So if you’re discussing options with a marketing agency, ensure you clearly understand the type of SEM they’re referring to.
Any type of business can benefit from SEM because many people use search engines as their 1st stop when trying to research solutions. Therefore, a B2B company selling software and a B2C e-commerce company can use SEM to improve their reach and increase website traffic.