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Marketing Talk 101

Read this so you’ll never feel mystified in a marketing meeting again.

Marketing is an industry with a lot of jargon that can sometimes be overwhelming. However, by decoding some commonly used terms—brief, funnel, scope—you can start speaking fluent marketer in no time.

Keep reading, so you’ll never feel mystified in a marketing meeting again.

The Importance of Understanding Marketing Jargon

Understanding common marketing terms is essential, whether you're running your own business or taking the lead on a new project. Because marketing terminology is used in all facets of owning and managing a business, understanding marketing vocabulary can go a long way in maximizing reach and generating sales and revenue.

When you understand the most popular marketing terminology today, you'll have better insight into what your target audience wants and needs while keeping up with industry news and the latest conversations in marketing. Additionally, showcasing your marketing vocabulary knowledge helps demonstrate your professionalism and understanding of the tactics and marketing campaigns you're discussing.

Marketing Terms

If you're new to marketing or need to brush up on your marketing terminology, familiarizing yourself with the most common marketing terms is a great place to start. Being familiar with common marketing terminology can go a long way when creating and launching new campaigns or tracking specific metrics for each campaign you manage. Below are some common marketing terms that you can familiarize yourself with.

A/B testing

A/B testing is the process of testing two or more variables involved in a marketing campaign to determine the best messaging, imagery, or placement of a particular ad. A/B testing is helpful for behavioral targeting purposes, plus it provides valuable insight into what works best for your audience. It can also help you identify what type of testing is likely to fall short of expectations.


The use of marketing automations can help optimize campaigns and ensure your customers are never left in the dark. Personalized automation workflows can automatically send emails or even enable trigger-based messages relevant to your users and prospective customers.

Behavioral targeting

Behavioral targeting is also part of marketing, especially when using marketing funnels and A/B testing. Marketing based on a user's past and current online behavior can significantly increase traffic and revenue.

Brand awareness

Brand awareness is the measurement of how well your brand is known or how much visibility your brand has, both online and off.


When hiring a Mailchimp partner, you’ll start by answering a few questions about the work you need done, your timeline, and your budget. This information is grouped together to create a brief. It helps paint a clear picture of what you need accomplished and when. Having this information nailed down early will help your Mailchimp partner work their magic!

Call to action (CTA)

A call to action, or CTA, is a statement that encourages a customer to complete a purchase or to learn more about a business or brand.

Click rate

Click rate, sometimes referred to as the CTR or click-through rate, is the rate at which visitors click a link or are redirected to another page where a purchase or another action may be taken.

Content management system (CMS)

Managing a website today is often done using both CRM software and a content management system (CMS). Popular CMS solutions today include WordPress and Shopify.

Content marketing

Marketing the blog and content you create is essential to building a brand and business today. Content marketing can include giveaways, hashtags, promotional links, and even guest blogging on websites similar to your own for additional views and a boost in online visibility.

Conversion rate

The conversion rate is the percentage of users who were once simple website visitors but are now subscribers, followers, or loyal customers.

Customer relationship management

Customer relationship management (CRM) software is used to manage the overall dialogue between your business and customers and optimize existing relationships with loyal clients.

Dynamic content

According to a 2021 McKinsey report, 71% of consumers expect to receive personalized interactions from companies. Implementing dynamic content is highly advisable for any business or brand today, especially those in highly competitive markets. Dynamic content can include content that encourages engagement or content that's live and updated in real-time.

Email marketing

The use of email marketing is extremely important in all areas of marketing today. With a successful email marketing campaign, you can maximize your online reach, cultivate new relationships, and increase sales.

Engagement rate

The engagement rate of a campaign or website is the overall percentage of users who have actively engaged with your website or online presence, whether they’re sharing a blog or purchasing a product.


A funnel is sadly not a deep-fried carnival cake but rather the path your customers travel when interacting with your business. It’s how you transform a prospective client into a devoted customer using marketing communication and promotions, like emails, websites, and social media.

Key performance indicator (KPI)

KPIs are used to determine which elements of a website or business matter most and why. Using KPIs can also help you craft campaigns that are most likely to resonate with your target audience.

Landing page

A landing page is a web page visitors are directed to via a social media link or an advertisement. Landing pages can be useful for redirecting users elsewhere and tracking the success of an existing and ongoing campaign.


Where you lead, customers will follow. This term refers to someone interested in your company or service. Mailchimp partners work hard to generate and nurture as many leads as possible through their marketing efforts.

Long-tail keyword

Long-tail keywords typically include longer or more obscure phrases that may be searched using a top search engine to discover more information about a particular topic or subject. Using a long-tail keyword can be more beneficial than using simple keywords in some cases, especially when optimizing a website in a highly saturated market or industry.

Mailchimp partner

Mailchimp partners are certified marketing aces. They’re experts in their fields, and know all the ins and outs of the Mailchimp platform. You can reach out to one of these trustworthy pros to help you with anything from newsletters and websites to graphic design and social media management.


This is the ruler of marketing: the way you measure how successful your promotional campaigns have been. Some common metrics that are measured include, click-through rates, unique visitors to your websites, email opens, and other key performance indicators (KPIs).

Predicted demographics

If you are interested in targeting predicted demographics, you can use the proper marketing platforms, social media networks, and language. Predicted demographics can also help you understand what type of audience is most likely to respond to your campaigns.


Think about scope like addition in math. All marketing work, processes, and resources that must be completed in a marketing project add to the scope. Be wary of scope creep: Typically, the cost of something depends on the project's scope. If you decide to add on to what you originally agreed to in the middle of a project, this will impact the cost.

Search engine optimization

Search engine optimization, or SEO, encompasses a variety of practices that are all aimed at helping your website become more visible to top search engines, such as Google and Bing.

User experience (UX)

The UX of a website, or the user experience, includes how a user views a website, navigates a site, and even finds products or services they need.

Become a Marketing Pro With Mailchimp

Becoming a marketing professional doesn't require years of preparation and studying, especially if you're willing to dive in and do all the hard work yourself. Learning essential marketing vocabulary and familiarizing yourself with popular terminology will allow you to easily navigate the world of marketing and advertising.

Working as a marketing pro is also much easier today with all-in-one marketing solutions like Mailchimp. With Mailchimp, you can create, manage, and monitor your marketing campaigns in one central location, making it easier to promote and grow any business or brand online. Mailchimp removes the guesswork from launching new ads and provides the ability to quickly integrate working marketing campaigns that are just right for your business and brand.

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