Marketing Talk 101

Read this so you’ll never feel mystified in a marketing meeting again.

Getting started on your Mailchimp journey? Marketing is an industry with a lot of jargon that can be overwhelming at times. Here, we decode some commonly used terms—brief, funnel, scope—so you’ll be speaking fluent marketer in no time.

Brief: When hiring a Mailchimp partner, you’ll start off by answering a few questions about the work you need done, your timeline and your budget. This information is grouped together to create a brief. It helps paint a clear picture of what you need done and when. Having this information nailed down early, will help your Mailchimp partner work their magic!

Funnel: Sadly not deep-fried carnival cakes, but rather the path your customers travel. It’s the way you transform a prospective client to a devoted customer using marketing communication and promotions, like emails, website, and social media.

Lead: Where you lead, customers will follow. This term refers to someone who has shown interest in your company or service. Mailchimp partners work hard to generate and nurture as many leads as possible through their marketing efforts.

Mailchimp partner: Mailchimp partners are certified marketing aces. They’re experts in their fields, and know all the ins and outs of the Mailchimp platform. You can reach out to one of these trustworthy pros to help you with anything from newsletters and websites to graphic design and social media management. To learn more about how a Mailchimp partner can upgrade your marketing, click here.

Metric: This is the ruler of marketing: the way you measure how successful your promotional campaigns have been. Some common metrics that are measured include, click-through rates, unique visitors to your websites, email opens, and other key performance indicators (KPIs).

Scope: Think about scope like addition in math. All marketing work, processes and resources that need to be completed in a marketing project add up to the scope. Be wary of scope creep: Typically, the cost of something depends on the scope of the project. If you decide, in the middle of a project, to add on to what you originally agreed to this will impact the cost.

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