That is why it is important to take a look at trends over time. If you notice that your CTR is suddenly dropping, you need to figure out why. Or, if you notice that the rate is going up significantly, you need to figure out what caused the jump. That way, you can capitalize on what is working, improve what is not, and get the most out of the money you spend on your digital marketing campaign.
What if you have a high click rate, but low sales?
When you take a look at your numbers, you need to figure out what they mean. After all, the goal is to increase online sales. Even though it is important to understand the difference between click rate and click-through rate, you also need to know what the numbers mean. If you have a high click rate, but a relatively low sales volume, what does this mean?
Wrong target audience
It might mean that you are targeting the wrong audience. For example, a lot of people will open the advertisements and emails that you send to them, but once they realize that the product or service is not for them, they will simply move on. As a result, you might see that your open rate is relatively high, but your sales volume is relatively low.
Your sales numbers might be low because you might not necessarily be targeting the right audience. If you want to improve your sales numbers, consider sticking with the same marketing strategy, but switching the target market. You might need to invest in different tools that can help you figure out what the right target market is.
Unpleasant buying experience
Another reason why your sales numbers might be low is that you do not necessarily provide people with a smooth buying experience. For this information, you may want to take a look at the click-through rate. If your click rate is high but your CTR is low, this is still a sign that you are targeting the wrong market because people are not clicking on the advertisement in the email.
On the other hand, if you notice that the click rate and CTR are high, but your sales are low, this could indicate that there is a problem with the buying process. You need to make the process as smooth as possible if you want people to complete the purchase. If people realize that the website is not working properly, or if they see that you do not accept their payment method, they may decide to go somewhere else.
Monitor your marketing emails, too
It is critical for you to keep an eye on your marketing emails. That means looking at your click rate vs click-through rates. If you keep an eye on your email marketing campaign, you can put yourself in the best position possible to maximize the results of your digital marketing effort.
Your time is your most valuable resource, and you need to use tools that will provide you with the information to make appropriate decisions regarding your email marketing efforts.
That is why you might want to invest in a few retargeting ads and email marketing tools as well. You can find some of the best tools available today if you rely on Mailchimp. Mailchimp can help you keep an eye on your email marketing efforts, identifying what is working and what is not.
That way, you can put your email marketing campaign in a position to be successful. As long as you understand the most important metrics to track, you can optimize your marketing efforts accordingly.