It is important to be familiar with the different parts of the customer journey, and that is where a digital marketing funnel can be helpful.
If you are wondering, what is a marketing funnel? It is a way to describe the process of moving customers from learning about your business to making a purchase. You need to use different marketing strategies depending on where the lead is in the customer funnel. That is why it is helpful to divide a digital marketing funnel into marketing funnel stages.
If you want to increase your success rate with lead generation, some of the stages you need to think about include:
Awareness is the first stage of the funnel. This is where potential customers are attracted to your business because of marketing campaigns, product research, and discovery.
There are different ways you can get customers interested in your business. You may want to use digital marketing, you might want to attend trade shows, and you can even throw specific events for certain prospective customers.
Some of the digital marketing strategies that could be helpful include blog posts, white papers, and infographics. You may also want to take advantage of social media, search engine optimization, and specific media mentions.
Lead generation is important here, as you can collect information about your potential customers and add them to a lead management system. That way, you can move them down the funnel using data tracking.
Interest or consideration stage
Now that you have people who are interested in learning more about your business, they are part of the interest stage.
Now, they want to learn more about your company, your brand, your products, and your services. You might provide your target audience with helpful information related to the details of your products and services, and you could also share important research about what your business does.
This is also an opportunity for your brain to develop a strong relationship with potential customers. You might want to keep track of interactions you have with your leads in a database, and you can figure out where they are positioned in the sales funnel.
You might want to use strategies to nurture leads through email drip campaigns, content that is more targeted around their interests, and mentions that relate to products and services in which they have shown interest in the past. If you develop a strong relationship with customers and clients, you can turn new customers into regulars. This is one of the most important marketing final stages.
If your potential customers reach the desire stage of your digital buying process, they are full-blown prospects. You have grabbed their attention, shared important information about your brand, and convinced them that it might be worth their while to make a purchase.
At the same time, they might not yet be ready to make a purchase. They need to make sure that your products and services are the perfect solutions for their needs. They are going to assess the strength of your offer, compare it to their budget, and decide what type of outcome they should expect from your products and services.
There are important marketing strategies that can help you convince your potential customer to make a purchase. For example, you might want to share testimonials from other customers and clients. You may also want to direct them to various price pages where they can learn more about their options.
alt text: Include testimonials and reviews on your website! With social proof, landing page conversion rates improve by 1.1%.
You can even use case studies to convince potential customers that your products and services are worth it. If you really want to close the sale, you might want to provide them with a discount code, particularly if you think it will convince them to come back for future purchases.
These are a few of the most important stages of the digital sales funnel. You need to think about how you structure your marketing efforts around different parts of your customer marketing funnel. That way, you can convince your customers to make a purchase.