Successful content marketing strategies employ the use of a content marketing sales funnel. It is an approach to content creation, lead nurturing, and lead conversion that focuses on the needs of potential customers no matter where they are in the process. From potential leads just learning about your company to long-time customers you are working to retain, the content funnel requires building a content strategy that reaches your target audience.
Creating content is a process that is constantly evolving. Whether you are a small business owner or part of the marketing team in a large enterprise, learning the true power of a solid content marketing strategy is essential to the growth of your business. Content funnel marketing guides your customer journey, providing educational content through social media posts and customer success stories. You control what potential customers learn about your business and have the ability to nurture the buyer's journey when you understand the components of a content marketing funnel.
The social media content you share will be designed to attract potential customers, nurture the leads, and hopefully convert into a sale. The top-of-funnel content will allow potential buyers to become aware of your brand. More in-depth content will be used to nurture the aware buyer, sharing more specific information about why customers choose your business. Social media content is powerful, and once you have a strategic marketing plan that follows a content marketing sales funnel, you can start seeing exponential growth in your company. Keep reading below to learn how to create an effective content marketing funnel that converts leads.