Do not forget that you need to provide exceptional customer service as well. One of the most important tools you should have at your disposal is live chat. Today, current and prospective customers expect to be able to interact with your sales team using live chat.
Live chat is preferable because the person speaking to your customer service team doesn't have to worry about trying to understand someone over the phone and they can multitask while interacting with your customer service team. Make sure you offer live chat as one of your customer support options.
Sometimes, the best way to provide your prospective customer with proof of the quality of your customers and services is to provide a free trial. You need to give people at the bottom of your sales or marketing funnel a taste of what you have to offer, and a free trial could be the best way to do so.
You need to decide whether you want to provide a potential customer with access to all key features or just a few of them. You probably don't want to give the entire product package away, but you need to provide them with enough features to get a true taste of your products and services.
Customer success stories
Customer success stories can be powerful tools because a potential customer is more likely to believe a prior customer than a page on the website. You can provide potential customers with stories that show the positive experience that people have had in the past. If you can provide them with a link to a video where someone discusses their personal experiences with your products and services, that would be even better.
Urgency and scarcity
Sometimes, you need to convince a customer to take action now. Consider providing an offer that is time-limited. Impress them that there are only a few products and services left, and you may convince them to make a purchase right now.
Bottom-of-funnel marketing best practices
Some of the most important best practices you should follow include:
Know your customer's pain points
Make sure you are familiar with your customer’s pain points. Why do you think they are interested in your products and services? Focus on those points specifically with your marketing practices, and you should be able to increase your conversion rate.
Personalize your approach
You cannot take the same approach to all of your customers, as each person is different. That is why you need to customize your marketing campaigns to match the specific needs of your customers. You should vary the content you share with your customers based on their position in the marketing funnel and the way they have interacted with your company so far.
Be responsive and available
Customers have higher expectations than they have ever had in the past, and when they need something, they expect you to be there for them. Be responsive and available, and make sure you respond to their questions as quickly as you can. The faster you respond, the more likely you will earn a conversion.
Address objections and concerns
If customers have concerns about your products and services, do not be defensive. Try to do everything you can to answer their concerns and respond to your objections quickly, and do not hesitate to offer an alternative if you feel a specific product or service would be better in a specific situation.
Focus on the benefits of your product/service
As much as possible, keep the conversation focused on the benefits of the products and services that you offer.
Why do you think the customer should purchase your products and services? How can they benefit their specific situations? While you might be tempted to focus on your business or the customer, focus on the positive side of your products and services, and you should be able to earn a conversion.
Convert leads into customers
By refining your marketing funnel and strategy, you can significantly increase lead generation. Then, as you move potential customers down the sales funnel, you need to turn those leads into paying customers. That is why you need to focus on the strategy you use at the bottom of your sales and marketing funnels.
Mailchimp has a variety of tools and services that you can customize to meet the specific needs of your customers. You can focus on their pain points and maximize your conversion rate, so take a closer look at your opportunities today.