There are several ways you can go about advertising your business to potential customers including social media, email, classic brochures, and even whitepapers. What is a whitepaper, you ask? And why should you use one over other marketing methods?
In its simplest terms, a whitepaper is an informational document that advocates that a certain solution is the best choice in a particular situation. The purpose of a whitepaper is to promote a product, service, technology, or methodology and entice customers or investors to choose that product or service over competitors. A whitepaper is a less obvious, value-adding way to promote a product or service than other marketing avenues.
This overview of whitepapers will cover the purpose of a whitepaper, whitepaper examples, and more. To learn more about how using whitepapers can benefit your business, continue reading or use the links below to go straight to the section that best answers your questions.