Personal branding was once seen as a public relations (PR) tactic meant for celebrities and business moguls. But in today’s digital world, any small business can benefit from the practice of self-promotion.
PR encompasses how you manage your business’s relationship with the wider world. And often, the people behind a small business are the most compelling thing about it. That’s why savvy entrepreneurs embrace being the face of their business. It’s an easy way to bring your public relations in-house, share authentic stories about what you do, and create lasting relationships with your audience.