Improves employee retention
If your employees know that the business they work for actually cares about their customers, they’re more likely to want to continue to work there.
It represents your brand image
The way you treat your customers is a direct reflection of your brand image. You can act like the most genuine brand in the world, but if your actions don’t reflect that, it’s not going to look good on your brand image.
Strengthens company culture
If everyone who works for the company can come together and revel in the fact that their business prioritizes customer service, it’s going to build company culture and strengthen your relationships with your employees.
Increases customer retention
If a paying customer is happy with your customer care, that means they’re most likely going to continue to support your business.
Quality customer care is a great way to build a loyal customer base that you know you can count on.
Can lead to more revenue
Since your customers are going to be so impressed with your customer care service, that also means they’re more likely to recommend your business to their friends and family, which can lead to more revenue.
A happy customer will typically also be more willing to buy from your business more often because they want to support you and watch you grow.
Helps you stand out from competitors
Having good customer care can give you a competitive edge and help you stand out from competitors. If a customer has to choose between two very similar companies that offer the same products at the same prices, but one offers much better customer care, they’re most likely going to go with that one.
Doing something as simple as striking up a conversation with a customer every day is one step closer to having the best customer care service possible. Whether you interact with your customers in person or via email, your customer care standards should be the same nonetheless.
Take customer care to the next level
Even if you have done everything you can presently think of to improve customer experience, there's always room for improvement. It's time to take a look at your online presence.
Optimizing your online presence
Are you taking advantage of the latest technology to improve your website? Landing pages are a sphere where first impressions matter more than ever. It's where the customer of today shops.
- Does your landing page balance text and graphics?
- Is it colorful, eye-catching, and vibrant?
- Does it capture the essence of your business, what you offer, and your customer care services?
- And does it do so succinctly?
If not, you won't have a second chance to make a good impression. Researchers report that 52 seconds is the average time a searcher spends on a website before moving on.
Automating your email
Have you looked into augmenting your email with AI?
This is especially important when dealing with new or even potential customers. Some of the latest technology allows you to identify and sort first-time purchasers and send them a personalized email thanking them for their business and goes a step further by offering a discount for use on their next purchase.
If you have a brick-and-mortar presence in their area, you can also offer an additional coupon good for not only that location but any other you may maintain.
Personalizing customer experience
Personalizing customer interactions with anyone seeking information about your products or services is an excellent opportunity to assure every customer you are there for them.
It doesn't matter whether an individual is making a call or clicking on an item, personalizing your response not only shows them that you care, it opens the door to continuing conversations that nourish their trust in your business.
Personalized customer interactions also benefit your company in that they can:
- Increase customer loyalty
- Decrease customer churn
- Lead to impulse buys
- Differentiate your company from its competitors
- Lead to word-of-mouth referrals
- Positively impact your sales conversion rate
- Boost your revenue
Providing exceptional customer support
Providing exceptional customer support mandates a company policy of providing the highest level of service to every person it interacts with regardless of the circumstances.
Exceptional customer care support agents need to be able to think on their feet to find an immediate solution. This requires giving customer support representatives sufficient latitude to act immediately when a situation arises.
It doesn't matter whether the individual is angry about a company error, requires help troubleshooting a problem they are having operating an item, or is a longtime customer with a history of returning items.
Make your customers a priority
Making customer service experience a priority need not cost a lot. On the contrary, customer care that goes beyond the ordinary can mean an increase in revenue. Word of mouth is still one of the most effective forms of marketing, and it costs nothing other than customer care reps' salaries.
But it does place responsibility on the company to create a positive experience that nurtures care support and customer service team members. It also poses a challenge for those in charge of hiring to consider only those candidates who possess qualities compatible with the job.
These include problem-solving skills and patience, as well as emotional intelligence and empathy that enables the type of deep listening that assures the customer that they are being heard and supported.
In other words, once the company has a customer care team in place that reflects its values and visions, this personal touch can be augmented by technology.
How Mailchimp can help?
Mailchimp is a one-stop-fit source of tools like their scalable CRM that allows all departments from marketing to sales, great customer service to shipping, to be on the same footing as they follow loyal customers on every step of a customer's journey.
Collecting and connecting all their contact data in order to become familiar with their shopping patterns, so they may serve them best and provide exemplary customer service experience then they make their next purchase.
Since staying connected with loyal customers is necessary in today's fast-paced society where a minute lost can mean losing a sale, there's Mailchimp's Mobile App, a cross-device tool that lets sales and marketing reps on the road start and fine-tunes marketing campaigns on their mobile devices and save them to their Mailchimp Account for subsequent follow ups.
And for everyday, lasting success Mailchimp helps even the smallest business to create their own unique website complete with marketing tools. As time goes on they can use Mailchimp tools to launch online stores.
For service-oriented businesses, there is appointment scheduling software that not only allows customers to book a service online but follows up with automatic notifications that make sure reps show up on time for their scheduled appointments.
In other words, Mailchimp can fit in with your customer care definition, no matter how you choose to apply it in your everyday dealings.