Turn clustomers into customers with personalization
In this e-book, discover ways to personalize messaging using Mailchimp segmentation and automation for customer differentiation and growth.
What is a Clustomer?
A clustomer is a group of undifferentiated customers who all receive the same marketing message. 9 in 10 marketers agree that personalization is the most successful strategy they've used.*


It can be hard to know how to up your marketing game, even with the best tools.
With this e-book, discover the personalization and automation steps brands can take to tackle common marketing challenges and grow their business.
Untangle your clustomer and personalize at scale

Targeted content can help drive click-through rates

Tailored experiences can strengthen connections

Continuous improvement through testing

Long-term engagement inspires customer loyalty
Download the e-book to learn more about how Mailchimp helps businesses grow
*Disclaimers
- Based on an online survey commissioned by Edelman DxI on behalf of Intuit Mailchimp (June 2023) of 2,200 US and UK customers and e-commerce professionals (Customers = 1000 US and 500 UK; E-commerce professionals = 500 US and 200 UK from companies with 10-499 employees and revenue between $1M to $999.99M USD).