As the story goes, cousins Nick and Travis Jourdan had an epiphany while playing a game of pickup basketball. “We had this passion for creating and naturally sharing music with each other, and we wanted to find out how we could share it with everybody else,” Travis says.
The 2 Austin, Texas natives also felt that there was a disconnect between up-and-coming artists and new listeners, and they wanted to bridge that gap. With that in mind, the Jourdans launched the monthly vinyl subscription service, Vinylmnky, in spring 2015. The fellas sat down with What’s in Store to talk about how the combination of segmentation and merge tags has enhanced efforts to personalize their messaging.