Send a pitch that gets noticed
Before you start drafting your pitch, it’s a good idea to seek out some additional information about the platform or event that interests you. Do they have a revolving theme or format? If so, do you know what they’re looking for in upcoming talks? Be careful not to pitch an idea that doesn’t fit the specific event’s format or theme, and try to come up with a topic that hasn’t already been featured. Your idea should expand the conversation and inspire the audience that attends the event, so be creative and present something new.
Also, make sure that your pitches offer value to a future audience. It’s not all about sharing your expertise—it’s just as important to give your audience what they're looking for. Focus less on what you want to say and more on what the audience needs to know. Make it clear in your pitches that you can give colorful anecdotes to support your points.
Whether you send a pitch via email or through a submission portal, make it concise and interesting. Describe each topic idea in no more than 3 short sentences, unless the organizers have asked for more detail. To cover all the information the event planner needs, you can follow this format:
Dear [insert name, spell it correctly],
I am [your name and professional title]. I’m an expert in [your field]. My credentials for speaking include [add relevant speaking experience]. I’m looking for the opportunity to speak at [event or organization name]. Here are a few topics I’d love to speak about:
To demonstrate my speaking abilities, here are a few links to previous talks I’ve given [link to footage of you speaking in public or on social media].
If none of these ideas are a fit for your event, please let me know how I can adapt them to suit your needs.
If you’re contacting someone who’s never seen you speak in public, emphasize your experience and expertise. Provide evidence of your abilities—if you have any videos or practical examples of your work, link to them so it’s easier for the booker to imagine you in front of their audience.