I’ve secured a post. Now what?
When a publication commissions your pitch, make sure you understand what they expect from you in return. Ask how long (in word count) they’d like the article to be, when it’s due, and what their editorial guidelines are.
Then, you can work on your post. Start by gathering any research and organizing your thoughts into an outline. It doesn’t have to be exhaustive, and you don’t have to stick to it, but a simple outline will help you make sure you don’t forget anything you meant to cover. When you’re ready to write, seek out an environment that inspires your best work. And don’t procrastinate—you’ll be glad to have extra time to review and rewrite your piece as needed.
Be sure to keep in mind that the process doesn’t always end when you submit your piece for publication—some editors will ask you for additional revisions, while others will make the edits themselves. But after your post is finalized and published, you can share it across all your social channels and reference it in future pitches.
Once you start publishing and sharing your work, you’ll generate new topic ideas. Pay attention to responses on social media and elsewhere—this can lead to new topics to explore and a broader conversation to join. Business owners who talk about their business attract more business, so be sure to share your pieces (but be careful not to seem over the top or opportunistic).
Guest posts can often spark debate, lead to speaking opportunities, and open the door for future writing projects. But most importantly, it’s a way to promote your business and broaden your audience.
So what are you waiting for? It’s time to start writing.
Written by Lucy Werner for Mailchimp. Lucy is an expert in PR for small businesses.