Getting press coverage gives you an opportunity to tell your story to a broad new audience—and ideally grows your business as a result. But if you can’t afford to hire a public relations (PR) agency to pitch stories about your small business, you can do it yourself. You don’t need a fancy agency or an immense list of media contacts. (In fact, buying a big media list and contacting hundreds of people you don’t know at once is considered spam.)
Instead, identify 5 to 10 publications that you think might feature your business and focus on gathering the right information to contact someone who writes for them. Digital tools make this easier to do than ever.
Once you know who to contact, successful pitches follow an easy formula to communicate your story and provide next steps.