The purpose of public relations (PR) is to foster a positive perception of your business, expand your audience, and drive engagement. But how do you measure the way people feel? Or how your PR efforts impact your bottom line? Because PR overlaps with some of the same goals as your marketing and advertising campaigns, it can be tricky to figure out what’s working.
Measuring your PR results allows you to make the most of your efforts and justify putting time and energy into this aspect of your business. With the right tools and tactics, you can analyze how your PR campaigns are working and make the adjustments needed to improve.