The introduction of your ‘About Me’ page is definitely one of the most important parts. Your introduction should hook your readers right away, but it shouldn’t be anything too lengthy or confusing. Two or three simple sentences should suffice for an introduction. Your introduction should convey who you are, what your main qualifications are, and what you can bring to the table.
Your mission statement is a single sentence that clearly states your overall goal. A good mission statement should be straight to the point, but memorable enough that your readers are still thinking about your business after they’ve exited your website. A mission statement should include the purpose, values, and goals of your business.
Your story is where you’ll have more of an opportunity to really explain how you got to where you are today. This part of the ‘About Me’ page should be more meaningful as it’s an opportunity to connect with your readers on a deeper level. If your customers know your story and any struggles you endured, they’re inevitably going to feel more connected to you.
Your niche or competitive advantage
This section is your opportunity to explain how you differentiate from competitors. It’s where you’ll explain how your business stands out from the crowd and what exactly you’re bringing to the table. This can include specifics about your background, previous experiences, important qualifications, or anything that gives you a competitive edge. Your customers want to know why they should choose you and this is your opportunity to show them.
Positive feedback or awards
In order for prospective customers or employers to really believe what you’re saying, you need to include some positive feedback or awards that you’ve received. This will help to establish your credibility so your readers can really trust you. This can include any awards that you’ve won or specific statistics about your work.
The value you provide
Last, but certainly not least, you need to explain to your readers the value that your business will bring them. This is the last section of your ‘About Me’ page, so you need to end things on a memorable note that will leave your readers motivated to find out more about your business. You can use this section to shed some more light onto your personality so you can build a relationship with your readers.