Who Should Be Included on a Meet the Team Page?
If you’re a small company, you may include all of your team members on your team page, perhaps beginning with the most important leader of the team, such as your sales manager, along with all team members. Tell what each team member is responsible for below their picture in a few words such as, "Brant Sable, Lead Sales Team," then put a small blurb somewhere near his picture and title that sums up their specific area of expertise and a bit about their personality.
On the other hand, if you’re a large company with thousands of employees, listing every employee on your meet the team page will be impractical. In this case, it may make more sense to only include your business executives or leadership team, as these individuals can represent every major department in your company.
People like to know a little about who they will be working with, not only regarding their individual skill set, but also their manner of communication and originality, things that define what they are about. Remember, it is not so much the product or service that you are offering as much as it is the personality of your sales team that results in a win! It really is personality that wins the day when you are trying to influence people to purchase from you and trust your brand.
Unlike in the real world where you can win people over with a handshake and a smile, you don't have these things in the online environment. So you have to build your credibility through other things.
One of these things is social reputation. By building your social media reputation and showing off your successes online, you can get more people to take a chance with your brand. But what really matters most in the end when it comes time to convert this to a sale? The personality of your team!
Make it personal and you will win friends and influence people! You may also want to develop some sort of template for your team pages that you will be able to reuse any time you see the need.