- Show your appreciation. Remember the basics and thank your recipient.
- Offer a confirmation. Acknowledge that their purchase or sign-up is complete.
- Outline the body content. Explain what they can expect by opening the email.
- Keep it short and sweet. Keep the subject line brief and appealing.
Personalize Your Email
When searching for welcome email examples, you may stumble upon the common advice to personalize your email. This is because email personalization can drive engagement, establish rapport, and improve your click-through rate (CTR).
On the other hand, sending an automated message that is generic can make your recipient feel unimportant. This could negatively impact their overall experience with your brand and start off your business relationship on a sour note.
Apart from using your recipient’s name, you can also use different layouts, specific geographical references, and segment-specific content that differentiates between paid customers and unpaid subscribers. By using an A/B testing tool, you can also assess real time results from these efforts.
Emphasize the Benefits of Subscribing
When someone pays for your solutions or subscribes to your newsletters, they have only a surface-level idea of what they are going to receive in return. You should use the welcome message to answer frequently asked questions, and outline the benefits that their decision brings to them.
This provides you with a tremendous opportunity to talk about your organization, your goals, as well as your product or service lineup. This ensures that you are not only driving engagement with the recipient, but also creating a channel for future business from paying customers and free subscribers alike.
Even when someone purchases your solution or subscribes to your newsletter by choice, they might get wary about receiving future email correspondence from your end. Instead of getting angry unsubscription requests a few weeks into your communication, you should set your audience’s expectations about how frequently they are going to hear from you.
This gives subscribers the choice to opt out from your emails, while also giving you the ability to filter highly interested customers from a sea of email recipients. This helps you with segmenting your audiences, pitching your solutions, and driving more revenue.
Include a Call to Action
Sending a welcome message to thank customers and subscribers does not mean that you should refrain from asking your recipients to take further actions. By using call to action (CTA) within all of your welcome messages, you can effectively drive your engagement rates and build your sales funnel.
You can also use this opportunity to ask your audience for continuous feedback on your solutions in the future. This way, whenever you take the decision to send surveys for your product or service, you can expect a positive response and higher engagement from these contacts.