All the Segmenting Options
Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
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Mailchimp offers many segmentation options, so you can target the right contacts for your email. There are endless possibilities when it comes to creating segments in Mailchimp, but there are some commonly used combinations for certain segmenting tasks.
In this article, you’ll learn how to create segmentation combinations for many common uses.
Account holders who use Automation can use Automation report data to segment subscribers. Say you use automations to educate. You could segment for subscribers who already completed one of your courses and are also interested in other course subjects.
In this example, we'll pull a segment of subscribers who have completed an automated course and are interested in a few of your other available groups.
To keep your audience fresh, you can ask your subscribers to update their profile information. Your most recent and more engaged subscribers may have already provided the data you want, so you don't necessarily need to send this type of campaign to them.
In this example, we'll pull a segment of subscribers who joined your audience more than six months ago, and who have a low contact rating of one or two.
You can target campaign content to subscribers interested in certain topics. But if you've added new groups to an audience, or you aren't reaching lower-rated subscribers, you could ask them to join some groups.
In this example, we'll pull a segment of subscribers who either have a low contact rating or who aren't listed in any group.
Note
There is a five-condition limitation on building segments. However, you can select multiple groups in one condition.
Mailchimp Pro or Premium plan users have access to an additional type of segment, which we call an advanced segment. Use advanced segments to create complex, nested segments with many conditions.
If you want to promote a product to students and faculty, you could segment your audience by subscribers with .edu email addresses. This could also be done with employees at a particular company, using their "company.com" domain.
In this example, we'll pull a segment of subscribers with mailchimp.com email addresses.
If you sent a campaign and didn't get the response you expected, you could send a follow-up campaign to the subscribers who didn't open the campaign.
In this example, we'll pull a segment of subscribers who received your last campaign but didn't open it.
If you have subscribers all over the world, some of your messages may vary based on your subscribers' locations. Use a location condition with campaign activity to find subscribers who might be interested in similar content in a geographical area.
In this example, we'll pull a segment of subscribers who opened a specific, related campaign, and who live within 25 miles of a target area. We'll use New York, NY, as the example location.
If you're using Mailchimp's VIP feature, you segment subscribers using that status. Combine the VIP status with purchase date, signup date, or other conditions to create a segment of VIPs with the behavior you're looking for.
In this example, we'll pull a segment of subscribers who are VIPs and who have spent a certain amount of money on products from a particular store.
Segments work with Mailchimp integrations, too. You can target customers based on their e-commerce data.
In this example, we'll pull a segment of contacts who made a purchase in the past, but haven’t bought anything recently.
Other ideas for using e-commerce data to build segments include:
Mailchimp's SurveyMonkey integration keeps track of some important data, like whether a subscriber has started or completed a particular survey. Combine campaign activity and SurveyMonkey activity to pinpoint subscribers who may have received a survey campaign and started it, but haven't finished.
In this example, we'll combine three conditions to pull a segment of subscribers who were sent a campaign with your SurveyMonkey link, started the survey, but have not completed it yet.
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Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.