Now that you understand the different branding types, it's time to see if you understand how they're used. Here are a few different types of branding examples to help you understand when each instance is used.
Corporate branding: Apple
Apple's corporate branding focuses on products that are high quality and easy to use. Ultimately, Apple could be considered a luxury brand because its products come at a higher price point than competitors. Anyone, even non-Apple users, can identify Apple's corporate branding.
Personal branding: Neil Patel
Neil Patel is an SEO guru who has done exceptional personal branding to make digital marketers of all levels trust his insight by building a blog and making digital marketing tips accessible to everyone.
Product branding: Nike
Nike is one of the most popular footwear brands because they developed timeless branding that allows them to reach several markets. Their tagline, "Just Do It," allows them to stand out from other top brands in the same niche.
Retail branding: IKEA
Everyone knows IKEA for their minimalistic yet modern and affordable furniture (and, of course, their meatballs). In addition, IKEA is known for their prices and a huge selection of furniture, giving individuals looking to furnish a home tons of options, so they only need to go to one store to get all of their shopping done.
Geographic branding: London
London advertisements often feature Big Ben as a tourist attraction to pique your interest to try to get you to book a stay at a hotel or visit the city.
Service branding: Delta Airlines
Delta Airlines has become one of the top airlines because its service is reliable, and they offer comfortable seats. Of course, this comes at a price, but more people will be willing to pay more for a larger seat and better service while traveling.