Types of Landing Page Templates

When you create a draft landing page, you’ll select a template you want to use to design your campaign. Whether you want to grow your audience or showcase and sell a product or service, there’s a template that can help you meet your goals.

In this article, you'll learn about the different types of landing page templates.

About Landing Page Templates

Landing page templates come in two categories: basic and themed. Each uses the drag-and-drop editor, so you can add and remove content blocks to customize your content. Like our Mailchimp email campaigns, landing pages are mobile-responsive, so your design will look great on any device.

For an overview of how content blocks work, and which ones are available on landing pages, check out our About Content Blocks article.

Basic Templates

Use our basic templates to add your own content to a blank landing page layout. These templates also feature a special logo placeholder that automatically pulls in your default brand logo.


Here are the basic template options.

  • Accept Payments
    This template includes a payment content block. Use it to sync with items in your Square account, so visitors can purchase it with a credit or debit card without having to leave your landing page.

  • Grow Your List
    This template comes with a signup form content block. Use it to encourage visitors to sign up for your audience. Consider offering potential contacts a free download or entry into a contest. Bonus: Like our other form options, you can segment by signup source to target your landing page subscribers later.

  • Promote Products
    This template comes with a product content block. Use it to promote a product or service, or advertise a sale. Insert a product from your store, style the page to fit your brand, and customize your sales pitch.

Themed Templates

Looking for some inspiration? Use our themed templates to get started. These templates include placeholder images and text, but like our basic templates, you can use the drag-and-drop editor to add your own content.

Lead Generation

Each of the Lead Generation templates include a signup form content block. You’ll also find editable background images, plus, Text, Image, Image + Caption, and Button content blocks in the Wild Country, Bandmates, and Gardenhause templates.


Accept Payments

Similar to the basic template, each of the themed Accept Payments templates include a payment content block that allows visitors to buy an item with a credit or debit card, without having to leave your landing page.

Both the Modern and Maria templates also include editable background images, and Text, Image, Image + Caption, and Button content blocks.


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