About Landing Page URLs

Parts of each landing page URL are editable. You can add a descriptive title or your brand name, so people know where they're headed when you share the link to your page online. Your options for editing the URL depend on your account type. In this article, you'll learn about how landing page URLs work and how you can edit them.

How landing page URLs work

We host landing pages on our servers, and each Mailchimp Landing Page each has a unique URL. Landing page URLs include the domain mailchi.mp, and a URL path that's split into two parts: an identifier and a page title.


The identifier is unique to the audience associated with your page. If you're using a product template, this is the audience associated with your connected store. The landing page subject is chosen by you and is unique to your landing page.

You can preview the URL in the Landing Page Builder, but it won't be activated until you publish. Also, landing page URLs can't be edited after you publish, so it’s important to take the time to choose the URL that's right for your page.

Editing options for account types

Here are the parts of a landing page URL you can edit depending on your account type.

Free Accounts

For free accounts, the identifier part of the landing page URL is an alpha-numeric string that's randomly generated when the campaign is sent. This can't be edited unless you upgrade to a paid account or purchase access to use your own domain on a landing page.

You can edit the last section of your landing page URL regardless of your account type. Here's an example:


To learn how to edit a landing page URL, check out our article about how to Create a Landing Page.

Paid accounts

Paid accounts can edit an additional part of landing page URLs. You can use your verified email domain in the identifier section of your URL. This helps promote your brand and make your URLs more recognizable to your audience when you share them online.

By default, URLs include the domain from the default From email address for the audience associated with your landing page. You’ll find the default From email address in your audience settings. You can also choose from any of your account’s verified email domains. For example, for the From email address lilah@hathaway.edu, here's what a landing page URL that includes the verified domain might look like:


To learn how to use a verified email domain in your landing page URL, check out our article about how to Create a Landing Page.

Use your own domain

With Custom Domains you can verify subdomains in Mailchimp to replace the mailchi.mp part of your landing page URL. You can purchase this add-on for both free and paid accounts.

For example, if you verify the subdomain plants.pottedplanter.com, you can add a url to your landing page that looks something like this:


To learn how to verify a subdomain, take a look at our article about how to Use Your Own Domain on a Landing Page.

Stay compliant with landing page URLs

According to our Terms of Use and Copyright and Trademark Policy, you must be authorized to use any domain names, trademarks, or copyrights you include in your URLs. If we receive a complaint that you're using a domain name or other intellectual property that you don't have the right to use, we will investigate the complaint and may suspend or terminate your account for violating our policies.

Terms of Use

Copyright and Trademark Policy

Best practices for URLs

The main benefit of customizable page URLs is to make them more recognizable to your audience. Here are a few tips on crafting effective URLs to help you get the most out of this feature.

  • Match URLs to page content
    Your URL should tell your audience where they're going when they click your link, so it's usually a good idea to customize your URL with something that indicates what your landing page promotes.
  • Shorter is usually better
    We tend to digest information quickly online, so effective URLs are about 50–60 characters total. If your URL is much longer than that, think about how you could rewrite it. Focus on your keywords and vital information.
  • Make it readable
    You've probably seen these URLs. They have long strings of numbers and special characters and don't tell you much about where the link will take you. When you customize your URL, use complete words wherever possible.
  • Skip stop words
    You might want to shorten and simplify your URL by removing stop words like "and" or "the." These words usually aren't vital to readers' comprehension of the URL, but take readability and length into consideration when deciding whether to remove them.

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