We host landing pages on our servers, and each Mailchimp landing page has a unique URL. Landing page URLs include the domain mailchi.mp and a URL path that's split into two parts: an identifier and a landing page subject.
The identifier is unique to the audience associated with your page. The landing page subject is chosen by you and is unique to your landing page.
You can preview the URL in the landing page builder, but it won't be activated until you publish.
Editing options for different plans
Here are the parts of a landing page URL you can edit depending on your plan.
If you're on our free plan, the identifier part of the landing page URL is an alpha-numeric string that's randomly generated when the page is published.
You can edit the last section of your landing page URL regardless of your account type. Here's an example:
If you have a paid plan, you can use a verified email domain in the identifier section of your URL. This helps promote your brand and make your URLs more recognizable to your audience when you share them online.
Your default URL includes the domain of the From email address for your audience, but you can choose to change it to any of your account's verified domains. You’ll find the default From email address in your audience settings. You can also choose from any of your account’s verified email domains.
Here's what a landing page URL with a verified domain might look like:
Use your purchased domain
Any Mailchimp account can purchase a domain directly through our platform. This will allow you to use your domain or a subdomain to replace the mailchi.mp part of your landing page URL.
For example, if you purchase the domain pottedplanter.com you can customize your URL to look something like this:
Or if you create the subdomain plants.pottedplanter.com through your Domains page, you customize your URL like this:
The main benefit of customizable page URLs is to make them more recognizable to your audience. Here are a few tips on crafting effective URLs to help you get the most out of this feature.
Match URLs to page content
Your URL should tell your audience where they're going when they click your link, so it's usually a good idea to customize your URL with something that indicates what your landing page promotes.
Shorter is usually better
We tend to digest information quickly online, so effective URLs are about 50–60 characters total. If your URL is much longer than that, think about how you could rewrite it. Focus on your keywords and vital information.
Make it readable
You've probably seen these URLs. They have long strings of numbers and special characters and don't tell you much about where the link will take you. When you customize your URL, use complete words wherever possible.
Skip stop words
You might want to shorten and simplify your URL by removing stop words like "and" or "the." These words usually aren't vital to readers' comprehension of the URL, but take readability and length into consideration when deciding whether to remove them.
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