6. Look to competitors for inspiration
Competitors can help you determine what works in your niche. Their keywords, design ideas, content, and website structure can help you determine what people are going to be looking to get out of your website. Of course, it is never acceptable to copy the content, design, or concepts from any other websites, whether those are websites of a competitor or a company in a different niche or industry.
7. Check your page loading speeds
Page loading speeds - how quickly your website loads - is extremely important. If a page on your website doesn’t load rapidly enough, website visitors are more likely to hop to a different page to get similar information elsewhere on a page that loads properly. From a technical standpoint, simple websites load more quickly and are easier for visitors to navigate. So visitors have a better experience on your website. Website speed also affects SEO so it can't be underestimated or ignored.
8. Optimize for mobile visitors
With many website visitors browsing from their phones and tablets, it is essential that you have a properly working mobile version of your site. Visitors will quickly navigate away from your site if they cannot effectively view and use it on their mobile devices. Before you launch your site, make sure to test it out on all types of devices.
9. Write engaging content
High-quality content is more likely to produce leads and build website traffic for your business. Additionally, providing quality resources to your customers can help you build brand authority in your niche.
But in keeping with the goal to have a simple website, make every effort to be concise and make every word count. Remember that a simple website can still be creative.
Make sure your overall content design is easy for visitors to your website to navigate. Include elements like a contact form, and prominently display your contact information.
10. Include a call to action
Calls to action are valuable assets to websites. They help to guide website visitors through your different pages and keep them on your website longer. They also have the potential to lead to more conversions and sales. That results in better profit for your business. Tell your website visitors what you want them to do, whether it is to contact you, ask a question, or something else. Asking is effective and simple - but sometimes companies forget to ask for a customer's business.
Providing customers with contact information or a contact form directly from your website allows customers to contact you with questions, support needs, or if they’re interested in your services. Make that form easy for visitors to find. You would not want to miss out on an ideal customer lead simply because a customer could not figure out where on your website to contact you.
Integrating social media with your site can improve traffic ratings, as it allows your website visitors to share your content and pages with their own followers. On your website, make sure to provide all the ways that visitors to your website can connect with you on social media. So in a prominent location on your website, you should include links to your various social media pages.