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Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

Blogging has become an integral part of many businesses' marketing strategies. No matter the size of your business, a blog can boost sales, generate traffic to your website, and help define your brand. This intangible business tool is quickly becoming the go-to method for connecting with your customer base.

Blogs show readers that you understand their pain points and offer solutions to their problems. When done right, readers begin to turn to you as a trusted companion. Not only will they return to your blog to learn more, but they will also share your content with like-minded individuals.

So, how do you publish an effective blog? One that builds trust with your readers and boosts search engine visibility and rankings? The answer is found in your content.

Quality content is the cornerstone of any successful blog. No matter how exemplary your content is, though, it’s wasted if it isn’t optimized properly.

Blog templates are a great way to comprehensively craft a visually-pleasing and informative blog. Because these templates come equipped with the latest standards, widgets, and features, they take much of the guesswork out of blogging. The templates automatically optimize your content for multiple types of devices, leaving you more time to focus on crafting the true emphasis of your content.

What is a blog template?

The most important thing to remember about your blog is that it may be about you, but it isn’t really just for you. It’s as much for and ultimately about your readers, too. It’s about finding your audience and helping them to grow by teaching them what you’ve learned and how you’ve grown.

In turn, you’ll also be providing solutions to the problems they’re facing. You’re also providing a window into your world, which adds a bit of personal connectivity between you and your audience.

A blog template helps you prioritize your readers. They keep your site consistent and uniform, free of any distractions that might lead customers away from your blog. You don’t need any coding or design experience to create a page that is modernized and responsive. With the right template, you can create an aesthetically-pleasing blog that helps you connect with your readers on a deeper level.

Benefits of using a blog template

If you’ve spent any time blogging, you know how daunting of a task it can be. Consistently publishing dynamic content can be the most difficult task on your to-do list. We have good news for you. Blogging doesn’t have to be cumbersome and stressful. Blogger free templates are the answer you’ve been looking for.

Blogger templates benefit you and your business because they:

  • Provide a starting point: Help you plan and organize your content in a way that’s easy to read, ultimately saving you time and money.
  • Improve your credibility: When someone visits your blog, you have 0.05 seconds to make a good impression. You lose credibility if your website looks outdated, unprofessional, or isn’t aesthetically pleasing. Templates help you make a lasting and positive impression.
  • Reduces bounce rate and increases rate of return: Think of your blog as an extension of your home. You’ve invited them in, but have you provided a safe and captivating environment? If you have, your readers will stay awhile, return to your site regularly, and invite others to join.
  • Branding: Readers form an opinion about your brand immediately when they visit your blog. Every element of your site, from response time to navigation, paints a picture of your brand and what you stand for.

Your blog is, first and foremost, about the reader. But, businesses across the globe wouldn’t continue to post regularly if it didn’t benefit them as well. The fact is, that producing quality, optimized content increases search engine visibility.

That may seem an unreasonably high number, but remember that global internet reach is as large and wide-ranging as ever before and only intends to grow larger. The customers and clients are there, but they have to find you.

How do you choose the right blogger templates?

Now that you’ve decided to use a blog template, it’s time to select one that best fits your needs. There are thousands of free blogger templates to choose from, each with its own unique elements.

While it might be tempting to randomly select a template, this isn’t advisable. It’s important that you pick one that your audience can connect with. Your layout should match your blog’s theme, as well as your industry.

Take your time choosing your blog’s template. Don’t rush the process. Otherwise, you might find yourself back at the drawing board in a month or two. Follow these tips to find your perfect match.

1. Define your blog’s purpose

The first thing to consider when choosing a template is the overarching goal of your blog. Is it to build credibility? Are you trying to build your social media presence? Or perhaps grow your email opt-in list? Whichever blogger theme you select should support your goals.

2. What elements and functions are important for your blog?

Now that you’ve defined the purpose of your blog, let’s take things a step further. Grab a pen and paper and start making a list of features and functions important to the success of your blog.

For example, let’s say your blog’s purpose is to build credibility as a life coach. A template with prominently-displayed testimonials might be important to you. Whereas, if your overarching goal is to build your email list, you’ll want your opt-in form displayed as a header at the top of your page.

Not sure where to start? Take a look at some of your favorite websites and blogs, particularly within your industry. What design features stand out to you? Which elements do you consider eye-catching? Which are distracting? Our article 8 Blog Design Best Practices offers tips and best practices to help ensure you get the most out of your blog.

3. Customizable blogger templates

While there are a number of benefits to using templates, there is one downside. With over 600 million blogs worldwide, it’s safe to say that there are other bloggers out there using your blogger theme.

How can you build brand awareness and loyalty if your blog looks identical to five other sites? Simple. You select a template that’s customizable. Many templates allow you to customize your color story, fonts, and the layout of your content.

4. Responsive blogger templates

Approximately 60% of the world’s online activity is done on a mobile device. That means there’s a good chance that many of your readers will visit your website from their smartphones or tablets. Your blog’s theme should automatically adjust its layout to ensure every user has a positive experience, regardless of the type of device being used.

While most modern blog and website templates boast about their responsiveness, they aren’t all created equal. Before you settle on a template, test how responsive it is on different screen sizes.

5. Fast-loading blogger templates

We’re living in a fast-paced world. Consumers are accustomed to getting what they want quickly and efficiently. In fact, studies indicate that 53% of mobile users leave a website if it doesn’t load within three seconds.

To avoid a high bounce rate, check the rating for your new blogger theme’s page load time. Research it thoroughly, including any customer reviews and comments.

6. SEO blogger templates

Ultimately, the purpose of your blog is to connect with your audience, build brand awareness, and increase website traffic. Therefore, it’s important that your new template is optimized for search engines.

An SEO template earns high marks for each element that search engines prioritize. These include responsiveness, robust titles, loading speed, and efficient coding.

Free blogger templates

Google “free blogger templates” and you’ll find thousands of professional digital marketing templates to choose from. Whether you’re blogging to promote an eCommerce website, highlight your photography portfolio, looking for an online magazine feel, or just need a simple, one or two-column blog, there’s something for everyone.

After you’ve selected the template that best meets your needs, don’t forget to customize it. This is your first opportunity to share your brand and let the world know all that you have to offer.

Let your audience know when you post

When a customer chooses Mailchimp blogger templates, they’re choosing high-quality, multi-functioning designs which are easily transformed into personalized blog posts. With professional design elements utilized for the templates, each blog post will exude professionalism.

Mailchimp also offers over 100 template designs, which ensures the blog formats won’t become too similar or stale. Additionally, all the templates are customizable for each blog post. By using a quality template, you’re able to spend more time adding content and less time organizing the spacing and format.

Mailchimp can also help creators to design email marketing programs, develop a landing page, or create amazing content for marketing and advertising. Browse our site for more blogging ideas or read more here about why designing a blog can be so impactful for businesses and entrepreneurs. See how Mailchimp can help transform your online power.

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