Use Video Content Blocks in the New Builder
Use the Video block to add a video link to your email. We’ll automatically pull in a thumbnail, or preview image, when you add the link to the video's URL.
In this article, you’ll learn how to use Video content blocks in the new email builder.
Before you start
Here are some things to know before you begin this process.
- This article tells you how to use Video content blocks for the new builder. For more information on Video content blocks in the classic builder, check out Use Video Content Blocks in the Classic Builder.
- YouTube and Vimeo links automatically generate a thumbnail for your email design. If your video is hosted on another platform, you'll use the Video block to choose or upload a thumbnail image.
- Most email clients don't support embedded video, so recipients who click the thumbnail image will view the video in a separate browser window.
- We also offer a video merge tag you can use in emails, which supports Blip.tv, Vimeo, Wistia, and YouTube. To learn more about how to use video merge tags, check out our add a video to a campaign article.
For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.
Use Video content blocks to your email
To use a Video content block, follow these steps.
- Click a Video block, or click and drag a Video block into your layout from the side panel.
- If your video is hosted on YouTube or Vimeo, skip to step 3. If your video is hosted on another platform, click the Change drop-down in the Video menu. Then, choose to Upload Image or to Browse Image from the content studio.
- Add a URL to the Source field.
Videos hosted on YouTube or Vimeo will automatically generate a thumbnail image for your email.
- In the Alt Text field, add descriptive text to make your email more accessible.
- Choose your Block Background Color and adjust the block Padding.
Enable Dynamic Content
When you design an email, you can turn any content block into Dynamic Content that displays only for certain recipients. This helps target different types of subscribers at the same time with a single email.
To learn more about Dynamic Content and how to enable it in your content block, check out About Dynamic Content.