When you save any type of file, you have to choose a file type. Different file types serve different purposes, with some file types being better suited for the web while others are better suited for print or other media. To make matters even more complicated, there are different file types for documents, image files, audio files, and video files.
Whether you’re building a website or crafting emails for your marketing campaign, choosing the right file type is important. For example, selecting the right image file types can help speed up web page and email loading times, which helps keep your readers engaged. If you use images or videos that are too large in size, your web page can take longer to load and visitors may leave before you get a chance to grab their attention.
In this guide, we’ll explore some of the different types of files for the 4 primary file types: document, image, video, and audio. If you’re having trouble optimizing your website or your email marketing campaign with the right types of file formats, here’s everything you need to know.