- Promotional emails
- Discount emails
- Service announcement emails
- Event invitation emails
- Purchase or subscription reminder emails
Across these approaches, your ideal achievements are only possible if you are creating interesting content for your email marketing campaigns. Whether you are sending promotional emails, periodic newsletters, or development announcements, your textual and visual content has to be relevant, relatable, and high-quality.
Keeping this in mind, you need to be just as mindful of using GIFs in your email body as you might be about utilizing certain words within your marketing copy. Fortunately, the following tips can help you put together stellar email content with the help of different GIFs.
Best Practices for Using GIFs in Email Marketing
Don’t Cram Animated GIFs Where They Don’t Belong
Sometimes, a largely text-based email is more appropriate than an email that is filled with moving images. This especially holds true for announcement and update emails where text is more important than eye candy.
Keeping this in mind, you should always contextualize the GIFs that you are using within your overall content. If you have doubts about putting certain GIFs within a specific type of email, it’s often better to be safe than sorry and hold back from posting the GIF. This ensures that you are making GIFs work to your advantage, instead of them becoming a burden for your outreach.
Use Images That Are Easily Understandable
As an email marketer, it should be your priority to disseminate content that instantly strikes a chord with your audience. You can achieve this feat by using GIFs that are clear about what they are trying to depict. This includes images with coherent movements, bold captions, and famous pop culture moments.
This means that no matter how much you want to use a particular GIF from your favorite cult classic TV show, you should think twice about utilizing obscure references. This keeps your messaging interesting yet comprehensible at all times.
Design a Visually Appealing Layout
Using a GIF for email is pretty easy. But integrating it with the rest of your design is where you face the real challenge. If your GIF has a different color scheme than your layout or holds a caption that looks completely out of place from your actual message, it would be time to look for alternatives.
This is where you can use your very own Creative Assistant tool to create positively stunning layouts that work seamlessly with your GIFs. This way, you can strike the ideal balance between visual excellence and effective messaging.
Keep Your Branding Intact
When you have a plethora of animated GIFs to choose from, you may want to take creative liberties with your marketing emails. But whatever you do, make sure that you don’t veer off course in the process, only to find yourself miles away from your brand identity.
Even when you find a set of GIFs that is too good to pass up, ensure that it stays in line with your branding. By turning to a specialized tool for email design, you can ensure coherence, consistency, and visual references for your audience across your campaigns.