It seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too.
We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide.
There are a lot of opinions and resources out there on how to GIF in email (including this awesome post from our friends at Litmus). So what’s the best way to use them in your campaigns? We have some ideas:
As a standalone communication
GIFs are being seen as more and more of a legitimate form of communication. In fact, when a reporter asked Google about their entrance into the video game streaming market in 2015, a representative responded with a GIF as the company’s official statement. Whether you want to express frustration, excitement, or how badly you need a cup of coffee, there’s a reaction GIF for any situation.