It seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too.
We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide.
Below, we’ll go over how to add animated GIFs to your emails, so you can easily capture the attention of your audience.